Haslinda Musa

Adoption Factors of Halal Standards: The Malaysian Perspectives

The Halal products have become increasingly popular among consumers worldwide as the concept of Halal is associated with good, healthy, safe and high quality assessment. This paper aimed to discover and describe the adoption factors of Halal standards for Halal businesses. This study was based on Technological-Organizational-Environmental (TOE) framework and Diffusion of Innovation (DOI) theory to identify the significant adoption factors among Halal businesses. By conducting literature review from the leading databases, the study obtained adoption factors in three realms; technological, organizational and environmental. While adoption factors for technological realms were compatibility and perceived benefits, organizational realms were related to management support, organizational readiness, awareness, understanding, expected business benefits and Halal integrity. Factors for environmental realms were government support, competitive pressure, consumer pressure and Halal market demand. All the adoption factors will benefit researchers, enterprises and other stakeholders.