Helena Araújo Costa

Knowledge transfer among clustered firms: a study of Brazil

This paper analyses knowledge transfer among clustered firms and its relation to the competitiveness of a tourism destination in southern Brazil. It is assumed that knowledge is a strategic resource transferred among clustered firms. Research methods used were secondary data analysis followed by a survey conducted with 49 respondents. Findings show that the access to resources is more evident for the third sector and public administration than to firms. Besides, it was found that the knowledge transfer happens in different ways, but especially through the periodic meetings among the tourism firms. It was demonstrated that there is a better access and communication and information exchange among tourist firms, but the data have not connected knowledge transfer to destination competitiveness.This paper analyses knowledge transfer among clustered firms and its relation to the competitiveness of a tourism destination in southern Brazil. It is assumed that knowledge is a strategic resource transferred among clustered firms. Research methods used were secondary data analysis followed by a survey conducted with 49 respondents. Findings show that the access to resources is more evident for the third sector and public administration than to firms. Besides, it was found that the knowledge transfer happens in different ways, but especially through the periodic meetings among the tourism firms. It was demonstrated that there is a better access and communication and information exchange among tourist firms, but the data have not connected knowledge transfer to destination competitiveness.

Hibridização no ensino superior: avaliação de uma iniciativa na disciplina Introdução à Administração (Universidade de Brasília)

Diferentes combinacoes nos usos de Tecnologias de Informacao e Comunicacao (TICs) tem sido testadas em Instituicoes de Ensino Superior, mas poucos sao os relatos que indicam seus beneficios e dificuldades. O objetivo deste trabalho e analisar a experiencia de hibridizacao da disciplina Introducao a Administracao da UnB. A partir do benchmarking realizado por Costa, Rozzett e Carvalho (2012), que analisou boas praticas em hibridizacao no ensino superior, foram identificados quinze aspectos relevantes para o sucesso de tais iniciativas, que subsidiaram a elaboracao de um plano de ensino hibrido que foi implementado. Ao final da disciplina, foram avaliadas as percepcoes dos alunos, professores e tutores envolvidos, por meio de questionarios aplicados aos discentes e realizacao de grupo focal com os docentes e tutores. De forma geral, o modelo de hibridizacao mostrou-se satisfatorio, com aprovacao de mais de 80% dos alunos. Os resultados evidenciaram dificuldades como: falta de infraestrutura; distribuicao pulverizada das notas; participacao nos foruns no ultimo minuto, entre outras. Entre os pontos fortes estao: facilidade de utilizacao, acesso a arquivos, e organizacao e interacao. O trabalho contribui para a literatura, ja que ha carencia de estudos empiricos e propositivos que guiem a implementacao pratica de novos projetos de hibridizacao.