Hugo Santana de Figueirêdo Junior

Identifying successful strategies for honey value chains in Brazil: a conjoint study

Purpose – Development studies rarely measure the impact of value chain strategies on performance. The purpose of this paper is to quantify the perceived contribution of strategies to the performance of three honey value chains in Brazil. Design/methodology/approach – The value chain structure-conduct-performance (SCP) framework was used to select strategies and two performance indicators, honey production growth and local value-added. In a conjoint study, experts were asked to judge the contribution to the two performance indicators of several hypothetical combinations of value chain strategies. Findings – According to the experts, adoption of specialised technical assistance, sharing resources at the production step, increase in exports, and organic certification were the strategies which contributed the most to performance. Simulations suggested that some honey value chains could have greatly increased their performance with these higher pay-off strategies. Research limitations/implications – Quantifyin...

Beyond upgrading typologies – In search of a better deal for honey value chains in Brazil

Selection of value chain strategies by development practitioners and value chain participants themselves has been restricted to preset types of upgrading. This paper argues for an extension of the range of strategy solutions to value chains. An empirical application identifies successful strategies for honey value chains in Brazil for 2015–2020. Strategy and performance indicators were selected using the value chain Structure-Conduct-Performance (SCP) framework. Experts’ opinion was elicited in a Delphi for business scenarios, and adaptive conjoint analysis was used to identify strategies for increasing production growth and local value-added. This study identifies important strategies beyond upgrading typologies, and finds that important strategies differ by performance goal and scenario. The value chain SCP allows searching for promising strategies towards performance–the “better deal”–in an integrated way.

DETERMINANTES DA DIFUSÃO DO MÉTODO DE CUSTEIO ‘UNIDADE DE ESFORÇO DE PRODUÇÃO’ (UEP) NA INDÚSTRIA TÊXTIL CEARENSE

O metodo Unidade de Esforco de Producao (UEP) fundamenta-se na nocao de esforco de producao, isto e, de esforco dos fatores direta ou indiretamente aplicados na fabricacao do produto, tratando entidades multiprodutoras como monoprodutoras, para determinar o custo unitario dos seus produtos. O objetivo deste artigo e identificar os determinantes da difusao do metodo de custeio UEP na industria textil cearense. Trata-se de uma pesquisa qualitativa, com questionario semi-estruturado, junto a empresas texteis localizadas no Estado do Ceara, seguida de outra pesquisa documental junto a instituicoes de ensino superior tambem do Estado, ambas complementadas por um estudo de caso de uma empresa local do ramo textil. A analise dos resultados permite constatar que ha beneficios economicos pela adocao do UEP em relacao ao metodo de custeio por absorcao tradicional mais utilizado. Porem, o legado investido em capital fisico e intelectual no uso de outros metodos de custeio no parque textil cearense, assim como a dificuldade de observacao dos beneficios do UEP, tanto na academia quanto em outras empresas, revelam-se como principais causas da nao adocao do UEP no parque textil cearense ate o momento.

Modelo de concepção e avaliação da estratégia de territórios

This article presents a strategy formulation and assessment model for territories, conceived from the expansion of the SCP (structure-conduct-performance) model used for strategic planning of businesses in general. In order to be validated, the territorial SCP model was deployed in Downtown Fortaleza, Brazil. Like many other central neighborhoods of large cities around the world, Downtown Fortaleza faces an accelerated decay process and urgently calls for a sustainable restoration. The article analyzes the areas competitiveness and identifies development opportunities based on the support to economic sectors in which Downtown have advantages. The results reinforce the use of the territorial SCP model as a strategic planning tool for neighborhoods and suggest the model can be applied to territories in general.