I Nyoman Sudiarta

PENGARUH VIRAL MARKETING TERHADAP JUMLAH KUNJUNGAN WISATAWAN INDONESIA KE KOREA SELATAN

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental sampling method with a total of 100 respondents. Data collection techniques used questionnaires, nonparticipation observations, interviews, and literature. Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, validity and reliability test, hypothesis test, and coefficient of determination analysis using SPSS version 17.0. The results of this study indicate the influence of viral marketing towards the number of Indonesian tourists visit to South Korea is very significantly simultaneous and partial effect with a value of 91,6%. For the economic incentive dimension, the result of analysis is 3,705, helping the company 3,311, credibility of information 2,461, information spreading 2,220, and expressing positive feelings 2,020. The data collected through online questionnaires to the respondents who have ever visited South Korea Abstrak: Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh viral marketing yang memiliki elemen information spreading, credibility of information, expressing positive feelings, economic incentive, dan helping the company terhadap jumlah kunjungan wisatawan Indonesia ke Korea Selatan. Penentuan sampel dalam penelitian ini menggunakan metode accidental sampling sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner, observasi nonpartisipasi, wawancara, dan kepustakaan. Teknik analisis data dalam penelitian ini adalah analisis deskriptif, analisis linier berganda, uji validitas dan reliabilitas, uji hipotesis, dan analisis koefisien determinasi dengan menggunakan SPSS versi 17.0. Hasil dari penelitian ini menunjukkan pengaruh viral marketing terhadap jumlah kunjungan wisatawan Indonesia ke Korea Selatan dinyatakan sangat berpengaruh signifikan secara simultan dan parsial dengan nilai sebesar 91,6%. Untuk dimensi econimic incentive mendapatkan hasil analisis sebesar 3,705, helping the company sebesar 3,311, credibility of information sebesar 2,461, information spreading sebesar 2,420, dan expressing positive feelings sebesar 2,020. Data penelitian ini diperoleh dari penyebaran kuesioner online kepada responden yang telah berkunjung ke Korea Selatan.

STRATEGI BAURAN PEMASARAN WINE SEBAGAI PRODUK PENUNJANG PARIWISATA (STUDI KASUS PT. SABABAY WINERY BALI)

Recently wine tourism products are being developed in Bali. Bali’s Wine is produced from the wineries, processed and produced in Bali which can be used as a tourist activity. This study aims to determine the strengths and weaknesses in wine products marketing and opportunities also, threats and know the strategy and marketing program of wine product that can be applied in PT. Sababay Winery. Data collection techniques used observation, interview, literature study, questionnaire, and documentation. Determination of the sample in this study is to use purposive sampling. Informant determination using key informant. This research use descriptive qualitative data analysi combine with likert scale analysis. The purpose of this study is to determine the characteristics of tourists, to find out the factors those influenced the decision of tourists to buy some souvenirs and also to find the most influenced factors. The methods of collecting data were through observation, interviewed, questionnaire, documentation, and literature study methods. The methods of analysis data were using descriptive quantitative method, through validity test, reliability and analysis of factors those supported by SPSS program 17.0 version. From this research, there are fourteen strength indicators and two indicators of weakness and indicators of opportunity as many as seven indicators and three indicators of threats owned by PT. Sababay Winery. Strategies and marketing programs that can be applied by PT. Sababay Winery is a product creation and development strategy, a strategy to increase wine product promotions, market expansion strategies, and marketing enhancement strategies. Abstrak: Pada saat ini produk pariwisata wine sedang dikembangkan di Bali. Wine Bali dihasilkan dari perkebunan anggur, diolah dan diproduksi di Bali yang dapat dijadikan sebagai kegiatan wisata. Penelitian ini bertujuan untuk mengetahui kekuatan serta kelemahan dalam memasarkan produk wine, peluang serta ancaman yang dimiliki dan mengetahui strategi dan program pemasaran produk wine yang dapat diterapkan di PT. Sababay Winery. Teknik pengumpulan data digunakan observasi, wawancara, studi kepustakaan, kuesioner, dan dokumentasi. Penentuan sampel pada penelitian ini digunakan purposive sampling. Penentuan informan digunakan informan kunci. Teknik analisis data menggunakan analisis data deskriptif kualitatif, dan analisis skala likert. Dari penelitian ini diperoleh indikator-indikator kekuatan sebanyak empat belas indikator serta dua indikator kelemahan dan indikator peluang sebanyak tujuh indikator serta tiga indikator ancaman yang dimiliki oleh PT. Sababay Winery. Strategi dan program pemasaran yang dapat diterapkan PT. Sababay Winery ialah strategi penciptaan dan pengembangan produk, strategi meningkatkan kegiatan promosi produk wine, strategi memperluas pasar, dan strategi peningkatan pemasaran.

Pengaruh Kualitas Pelayanan Pramuwisata Mandarin Terhadap Tingkat Kepuasan Wisatawan Cina yang Berkunjung di Daya Tarik Wisata Pura Uluwatu Kuta Selatan Badung

This research is aimed at to know the positive influence on the quality of service guides to tourist satisfaction mandarin Chinese. Sample in this study were 105 respondents using purposive sampling technique. Data collection techniques used were observation, questionnaire, interview, and literature study. Data were analyzed using analysis of Likert scale, validity, reliability, classical assumption (normality test, multicoloniarity test, heteroscedasticity test), multiple linear regression analysis (t test and f), the analysis of correlation and coefficient of determination. The result of analysis shows the fifth factor research (tangibles, empathy, reliability, responsiveness, assurance) has a positive influence and significant to satisfaction rating of 51.2%. The test results of multiple linear regression analysis states that variable reliability has a positive coefficient 3,599 and greater influence to the satisfaction of Chinese tourists who visit the tourist attraction Uluwatu South Kuta Badung.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN WISATAWAN NUSANTARA PADA MASKAPAI LION AIR DI BALI

This research has purposed to find out the influence of price, service quality, loyalty and mediates satisfaction in correlation to price and loyalty to domestic tourist satisfaction at Lion Air Company Bali. The research used thepurposive sampling approach to 70 respondents of the Lion Air in Bali. Location of this research is at Domestic departure terminal of Ngurah Rai International Airport Tuban – Bali. The research was using two variables, those are the independent variable (X), and the dependent variable (Y). The analysis method used are the validity and instrument reliability test, normality test, and path analysis test. Based on result analysis, indicators in this research are valid and reliable. There is a positive and significant influence between the price to satisfaction of local tourists at Lion Air airline in Bali, there is positive and significant influence between service quality to satisfaction of local tourists at Lion Air company in Bali. There is positive and significant influence between satisfaction to the loyalty of local tourists at Lion Air airline in Bali. There is positive and significant influence between the price to the loyalty of local tourists at Lion Air airline in Bali. There is positive and significant influence between service quality to the loyalty of local tourists at Lion Air airline in Bali. Therefore future research is necessary to conduct further research using other variables suspected to affect the loyalty rating.

ANALISIS TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN DI MBA TOUR & TRAVEL

The purpose of this study was to determine the level of tourist satisfaction with services provided by the MBA Tour & Travel by analyzing the performance of employees and the results that the comparison of performance and the importances of the suitability to be used to determine priorities and scale repair services tourist satisfaction. The method used in this study was accidental sampling SPSS analysis which multiply 5 to 10 of the 15 indicators in order to get 75 respondents. The analysis technique used is quantitative descriptive analysis assisted by Likert scale with Cartesian diagram to determine the position of an indicator. The average data processing performance that is equal to 2.66 and the average of average importance rate of 3.47 with 77% of conformity was concluded that tourists feel quite satisfied with the services provided by the MBA Tour & Travel.

STRATEGI PROMOSI BANYUWANGI SEBAGAI DESTINASI WISATA (STUDI KASUS PADA DINAS KEBUDAYAAN DAN PARIWISATA)

Kegiatan promosi yang efektif merupakan hal yang sangat esensial dalam pengembangan pariwisata di suatu daerah. Bauran promosi merupakan salah satu alat pemasaran, dapat digunakan untuk menginformasikan, membujuk dan mengingatkan calon wisatawan. Dalam kurun waktu 2011- 2014 kunjungan wisatawan ke Banyuwangi mengalami peningkatan namun rata-rata lama tinggal wisatawan masih rendah. Penelitian dilakukan dengan tujuan untuk mengevaluasi strategi promosi yang telah dilakukan oleh Dinas Kebudayaan dan Pariwisata serta hambatan-hambatan yang dialami. Metode deskriptif kualitatif dilakukan dengan teknik pengumpulan data yang digunakan adalah dengan observasi, wawancara dengan kepala dinas dan staf dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi, serta studi kepustakaan. Hasil pengolahan data menunjukkan bahwa strategi promosi yang dilakukan oleh Dinas Kebudayaan dan Pariwisata Kabupaten Banyuwangi melalui bauran promosi sudah memberikan dampak positif terhadap kunjungan wisatawan namun belum cukup efektif untuk memeratakan kunjungan wisatawan dan meningkatkan lama tinggal wisatawan. Program-program advertising dan direct marketing yang dilakukan sudah efektif sedangkan sales promotion dan public relation belum cukup efektif. Dalam pelaksanaan strategi promosi juga terdapat faktor pendukung dan penghambat. Dari hasil pengolahan data disarankan kepada Dinas Kebudayaan dan Pariwisata untuk mengkaji ulang program bauran promosi yang kurang efektif, mengadakan pelatihan kepramuwisataan dan Bahasa Inggris, memperbanyak Tourist Information Center, serta menjalin kerjasama dengan stakeholder lainnya.

ANALISIS KEPUASAN WISATAWAN LANJUT USIA TERHADAP PRODUK WISATA DI KAWASAN WISATA UBUD

Wisatawan lanjut usia memiliki potensi untuk melakukan kegiatan wisata, yang mana wisatawan pada usia ini telah mapan secara finansial serta memiliki waktu luang yang banyak. Wisatawan lanjut usia yang sedang berwisata ke Kawsan wisata Ubud memiliki keluhan mengenai kemacetan dan kurangnya toilet umum. Berdasarkan hal – hal tersebut maka dari itu perlu untuk mengetahui tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan Wisata Ubud dengan menggunakan konsep 4A yaitu atraksi, fasilitas, aksesibilitas, dan pelayanan tambahan. Fokus lokasi yang dijadikan tempat penyebaran kuesioner yaitu di Kelurahan Ubud. Pengumpulan data dilakukan dengan cara observasi, penyebaran kuesioner, wawancara, studi kepustakaan dan dokumentasi. Penyebaran kuesioner dilakukan kepada wisatawan lanjut usia mancanegara yang berusia 55 tahun keatas sebanyak 80 responden. Teknik analisis data yang digunakan yaitu deskriptif kuantitatif dengan menggunakan bantuan skala Likert, analisis tingkat kepentingan dan tingkat kinerja serta tingkat kesesuaian. Rata – rata tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan wisata Ubud adalah kurang puas dengan persentase sebesar 89,22%, dengan rata – rata tingkat kepentingan ( Y ) yaitu 3,99 yang berarti penting dan rata – rata tingkat kinerja ( X ) adalah 3,54 dengan artian baik. Sedangkan faktor – faktor yang dianggap penting dan perlu mendapatkan prioritas dengan tingkat kesesuaian yang kecil adalah kondisi trotoar, ketersediaan toilet umum, dan ketersediaan penunjuk arah menuju destinasi wisata. Saran yang dapat diberikan baik itu pemerintah, penyedia jasa wisata, dan masyarakat agar memperhatikan faktor – faktor yang anggap penting tersebut, dan menyediakan fasilitas khusus untuk wisatawan lanjut usia, serta dapat bekerjasama dengan beberapa pihak seperti travel agent sehingga dapat meningkatkan kunjungan wisatawan lanjut usia ke Kawasan wisata Ubud.

ANALISIS SEGMENTASI PASAR WISATAWAN MANCANEGARA YANG BERKUNJUNG KE BALI DARI ASPEK SOSIO-EKONOMI DEMOGRAFI, PSIKOGRAFI, DAN PERILAKU

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promotion and strengthening the image. In this case the segmentation analysis is helpful to understand the needs and desires of purchasing power (needs, wants, and purchasing power). The purpose of this study was to determine differences in behavior, desires and lifestyles of foreign tourists visiting Bali. In conducting the survey questionnaire with a number of researchers spread respondent 138 people were divided on several continents, namely 54 respondents from Europe, 32 respondents from Asia, 30 respondents from Australia and 22 respondents from America. In this study data analysis using SPSS(statistical package for social science) version 20 with Microsoft Excel. The result showed that differences are significant third against segmentation surveyed: segmentation socio-economic demographic, psychographic, and behavior by continent. Travelers who originated from Europe prefer cultural tourism and stayed ? 6 days, travelers from Australia prefer beach activities and stayed more than 2 weeks, travelers from America also prefer beach activities and stayed ? 6 days, but Asia travelers showed they prefer Adventures activities when they visited Bali and stayed ? 6 days .

ANALISIS KUALITAS KINERJA PRAMUWISATA TERHADAP KEPUASAN WISATAWAN JEPANG PADA PARADISE BALI TOUR AND TRAVEL DI BADUNG

The type of data used are qualitative and quantitative data, while-for the data source is the primary and secondary data. Techniques of data collection is conducted through observation, interviews, and questionnaires. The sampling technique used purposive sampling i.e. applied particular consideration determined by the researcher itself. In another words the researchers have their own criteria toward the Japanese tourists who had ever utilized the services of Paradise Bali Tour and Travel. The result of this study shows that tourists are satisfied by the performance of the Japanese tour guides in Paradise Bali Tour and Travel, with an average rate of suitability is 74.39 percent. Being used Cartesian diagram to analyze the indicators to be a top priority and must be done in accordance with expectations of tourists, such as: guides appearance and neatness and another items and must be used by guide when pick-up the guests, providing clear and accurate information about the condition of destination, and efficiency of time and speedy when pick up the tourists. Indicators are considered important and needed to be maintained its performance are the mastering of foreign languages by guides in order to fluent communication, the courtesy of guides when providing services. Indicators considered less important by tourists but its implementation is quite well done, namely responsiveness guides in providing clear and concise information. Indicator that overestimated by tourist but it have done very well, such as the convenience of tourists when receiving services from the guide during the tour taken place.

PERSEPSI WISATAWAN TERHADAP AKSESIBILITAS DARI PENELOKAN MENUJU OBJEK WISATA TOYA BUNGKAH KECAMATAN KINTAMANI KABUPATEN BANGLI

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destination” has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and documentations. Sampling was gain by purposive sampling to option the data of accessibility. The respondents was choose by using quota sampling. Analyzed the perception of tourist by using attitude scale (Likert scale) to measure the results. The result of the research showed that the tourist perceptions of accessibility to Toya Bungkah were : Condition about access from Penelokan to Toya Bungkah get average score was 3.10 is good enough, Quality of access from Penelokan to Toya Bungkah get average score was 3.20 is good enough, Comfortable of access from Penelokan to Toya Bungkah get average score was 3.14 is good enough, Condition transportasion after arrived from Penelokan to Toya Bungkah get average score was 3,48 is good, View at around access the tourist can see from Penelokan to Toya Bungkah get average score was 4.08 is good, Safety with the path from Penelokan to Toya Bungkah get average score was 3.50 is good, Perception of the tourist about Toya Bungkah get average score was 3.76 is good.