Ingrid Moons
Artesis Hogeschool Antwerpen
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Publication
Featured researches published by Ingrid Moons.
Journal of Marketing Management | 2012
Ingrid Moons; Patrick De Pelsmacker
Abstract In a sample of 1202 Belgians, the determining factors of the usage intention of an electric car and the differences between early and late usage intention segments are investigated. The Theory of Planned Behaviour (TPB) framework is extended with emotional reactions towards the electric car and car driving in general. Emotions and the attitude towards the electric car are the strongest determinants of usage intention, followed by the subjective norm. Reflective emotions towards car driving and perceived behavioural control factors also play a significant role. Differences in the relative importance of the determinants of usage intention between subgroups based on environmental concern and behaviour and social values are also studied. In general, people in segments that are more inclined to use the electric car are less driven by emotions towards the electric car and more by reflective emotions towards car driving, and take more perceived behavioural concerns into account.
Design education for future wellbeing: Proceedings of the 14th international conference on engineering and product design education (E&PDE 2012), Antwerp (Belgium), 6-7 Sept., 2012 | 2012
I. De Wit; E. Du Bois; Ingrid Moons; A. Jacoby
International Marketing Trends Conference, January 21-23, 2016, Venice, Italy | 2016
Patrick De Pelsmacker; Ingrid Moons; Camilla Barvarossa
Journal of marketing trends | 2015
Ingrid Moons; Patrick De Pelsmacker
Proceedings of the 11th International Marketing Trends Conference, Paris | 2013
Ingrid Moons; Patrick De Pelsmacker
Proceedings of the 2009 International Association of Societies of Design Research Conference | 2009
Ingrid Moons; C.J.P.M. De Bont; Patrick De Pelsmacker; A. Standaert
Marketing in the age of data : EMAC2016, May 24-27, 2016, Oslo, Norway | 2016
Patrick De Pelsmacker; Ingrid Moons; Camilla Barbarossa
ICORIA 2016 : 15th International Conference on Research in Advertising, June 30 - July 2, 2016, Ljubljana, Slovenia | 2016
Kristien Daems; Patrick De Pelsmacker; Ingrid Moons; Els Du Bois
14th International Marketing Trends Conference, Paris, January 23-24, 2015 | 2015
Ingrid Moons; Patrick De Pelsmacker
Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey | 2013
Ingrid Moons; Patrick De Pelsmacker
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Libera Università Internazionale degli Studi Sociali Guido Carli
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