Ion Popa

Creating a New Business through Restructuring in a Socially Responsible Way

The paper presents the impact of socio economic changes induced by the global financial crisis on the apparel industry in Romania that focuses largest number of SMEs in the industry. Article highlights the fact that in the new context, the companies from this domain must constantly adapt, creating a new business in order to pursue restructuring, and the importance of restructuring in a socially responsible manner.

Motivation in the Context of Global Economic Crisis

The article presents motivation techniques that can help managers achieve the performance they desire in context of global economic crisis. So, is analyzed some newer, yet largely untested, motivation forms that managers are experimenting with. The analysis was performed through a study that aims to highlight the attempts made in the adoption of newer forms of motivation in the clothing industry in Romania and future directions in this field.

The Option for the Universe of Consumption and the "Efficient Consumer Response" Philosophy

The paper presents new methods of distributing non-food products that undeniably better meet customers’ rationale of purchase than traditional distribution areas. Consequently, the universe of consumption is analysed, a concept that continues to be a vital issue both in the United States and Europe. The analysis was performed through a study that aims to highlight the attempts made in the adoption of innovative retail forms in the apparel industry in Romania and future directions in this field. The need to examine the specific distribution of products in the apparel industry and the state of adoption of the new retail forms in Romania is justified by the increasing number of companies that have developed their own brands without having distribution channels appropriate to the new socio-economic conditions. The study reveals the need for knowledge and awareness of the benefits of marketing the products in the new retail forms, as well as the necessity for consumers to be initiated by distributors in the exploration of the new reinvented sale areas, by designing appropriate consumer universes through the implementation of the ECR philosophy.