Ione Bentz

Preliminary studies on innovation in services from the strategic design perspective

Este trabalho esta inserido em um projeto de pesquisa maior intitulado “Cultura da Inovacao: desenvolvimento de abordagem qualitativa para subsidiar a inovacao em servicos no setor calcadista para PMEs (Unisinos - SEBRAE/RS)” que preve basicamente quatro etapas: (a) Revisao bibliografica, etapa ativa ate a conclusao do trabalho; (b) Estudo exploratorio de empresas, a partir da identificacao de contextos, culturas e comunidades interpretativas corporativas;(c) Identificacao dos principais elementos para definicao de uma proposta experimental de servicos; e (d) Proposta de modelo. A base teorico-metodologica e transdisciplinar com interfaces entre as areas de Comunicacao, Semiotica e Gestao. Ate o presente momento foram desenvolvidas as etapas (a), (b) e (c), em estagio considerado intermediario, mas que ja permitem inferir premissas para construcao de um modelo digital de servicos em rede para pequenas e medias empresas. E inspirada nesses insights que se alicercam as consideracoes apresentadas neste texto. Palavras-chave : design, empresas, interpretacoes, servicos.

Fluxos e territorialidade: comunidade quilombola como linha de fuga

This paper aims to study the ‘quilombo’ culture in migration to urban areas. The urban territory we have focused on is the Community Quilombola Areal da Baronesa, located in Porto Alegre, Rio Grande do Sul. The theoretical framework is inspired on the unfolding of semiotic machines developed by Deleuze and Guattari, with emphasis on the concepts of flows and territoriality. The symbolic meanings of the artifacts will be analyzed - behaviors, rituals, every day practices, among other manifestations of that Community. Culture practices stimulate design practices. These practices provide inputs for the discussions that considers them as ecosystems whose creative design processes are capable of producing artifacts that can transform social reality. The production of effects of meanings will be contemplated as well as culture expressions, practice of symbolic power, expressions of desire and social innovation.

A arte nas ruas da cidade: estratégia de ressignificação e de interação comunicacional

The paper investigates the effects that visual rhetoric has in the composition of metaphors/urban allegories by producing symbolic meanings and through the connections of communication brought by urban technologies. These artifacts are so present in our daily lives that they have become prostheses into the body of the city. Thematic and contemporary practices were chosen that representate forms of nature in urban space and therefore produce a dialogue with culture in the form of narratives. The narrative matrix works with: (a) the playful element, present in different manifestations; and (b) with the social critical element, present in the narrative arguments of the texts in question. The theme of the development complies with the parameters the theories of language, the understanding of semiosis and communication interaction. The objective is to identify and understand how senses respond to the objects and the ways which interaction takes place, both mediated in complex semiosis by urban devices.