Isabelle Piot-Lepetit

Financial sustainability and poverty outreach within a network of village banks in Cameroon: A multi-DEA approach

Microfinance institutions face a double bottom-line. They perform financial tasks by giving microcredits to their customers and support projects aiming at reducing poverty. In doing so, they have to be financially self-sufficient and to target poor people excluded from the traditional financial systems. However, a trade-off may exist between financial sustainability and poverty outreach for these institutions. By using a multi-DEA approach, this paper shows that even if a trade-off exists for 15% of the MC2 (Mutuelles Communautaires de Croissance) in Cameroon, there is no trade-off for 46% of them. In order to increase, without trade-off, financial and social performance of inefficient MC2, a benchmarking approach combing DEA and performance indicators has been developed. DEA is used for identifying best-practices and setting benchmarking goals. Performance indicators are used for characterizing areas needing improvements and following the evolution of MC2 toward their goals, i.e., for implementing benchmarking. Complementarity of both approaches provides a tool box for improving financial and social efficiency and reducing the trade-off between financial sustainability and poverty outreach of microfinance institutions.

Organizational form and efficiency of franchise chains

Purpose - The purpose of this paper is to develop a new model allowing the implementation of a benchmarking process that jointly measure the efficiency of franchise chains and determine their optimal organizational form. Design/methodology/approach - The methodology is based on a non-econometric technique developed by management scientists on economic concepts for evaluating the performance of decision-making units and implementing a benchmarking process. An extended model is developed in the paper for evaluating the efficiency and determining the optimal percentage of company-owned outlets (PCO) of each franchise chain. Findings - First, results showed that the PCO has a positive impact on franchise chain efficiency; even if other chain characteristics have a larger impact. Second, the optimization of the PCO allows for additional improvements in efficiency. Research limitations/implications - Even though this study has some limitations (e.g. sample and variable selection), it contributes to the literature on franchising by providing an approach allowing us to answer to the question of Shane (1998) on the optimal proportion of franchised units given other firm characteristics. Practical implications - By developing a model that allows for the joint evaluation of franchise chain efficiency and optimal PCO, this study offers to franchisors a new benchmarking process allowing for both a competitive and functional benchmarking. Originality/value - The originality of this research can be found in the new model developed for allowing a benchmarking of franchise chains that allows an evaluation of efficiency jointly with a determination of their optimal organizational form.

Impact of the industry on franchise chain efficiency: a meta-DEA and context-dependent DEA approach

A meta-DEA (Data Envelopment Analysis) approach is used to analyse the impact of the industry in which the franchisor operates its business on its chain efficiency by comparing chain efficiency between and across industries (retail versus services). To provide realistic short-term and long-term objectives to inefficient chains, a level-by-level benchmarking path is developed with the context-dependent DEA approach. Furthermore, the joint implementation of both approaches enables an identification of chains for which the industry influences their efficiency, an evaluation of the efficiency share that results from industry-specific factors rather than factors common to the franchise sector as a whole, and the characterization of an implementable and achievable benchmarking defining level-by-level improvements of chain efficiency and taking into account chain characteristics. Such an analysis can help franchisors to define their future strategic and managerial orientations.

Plural Form and Franchise Chains Efficiency: A DEA Meta-Frontier Approach Applied to French Chains

This paper deals with the performance of franchise chains related to their percentage of company-owned outlets (PCO). This research uses a Data Envelopment Analysis (DEA) to assess franchise chains’ efficiency, and a meta-frontier approach to analyze chains’ efficiency between and across sectors. The sample includes 43 chains of the service and retail sectors, located in the French market. Data are available over the 2005-2007 period allowing a longitudinal analysis. The main findings show that the meta-frontier is built up on retail chains rather than on service chains, and that there is a relationship between the PCO and the chain efficiency. Finally, there is no significant difference between the observed PCOs and the optimal PCOs which means that franchisors in our sample have already reached a PCO that is close to the PCO that optimizes the chain efficiency.Creation-Date: 2012-02