Jakub Macek

More than a desire for text Online participation and the social curation of content

Why and on what bases do people choose content and share it in an online environment? At the centre of Henry Jenkins’ theory of convergence culture lie in the transforming links between active, participative audiences, media content and media corporations. However, the ‘textually motivated’ desire to participate in the circulation of and control over texts is just one among other key motives for the dissemination and recirculation of content. Ethnography-based research conducted at Masaryk University in the Czech Republic suggests that when exploring participation in textuality, performative self-exposure and self-presentation must be taken into account as well as the context of audiences’ everyday life. Thus, I propose to approach participation as based not only on a ‘will to text’ but also on a dialectical relationship between a ‘will to self-performance’ and a ‘will to conformity’. These three factors then impact on the social curation of content – a reflexive process in which members of the audience construct texts for consumption and recirculation.

‘Žít Brno’: Czech online political activism from jokes and tactics to politics and strategies

The paper presents a case study of the Czech online activist group Žit Brno. The group that challenges local representatives and employs tactics of political satire, parody and culture jamming, evolved from a spontaneous one-off event to an ongoing political project and eventually became an institutionalized political actor. The case study, based on interviews with group members, content analysis of the project website, longitudinal observation of the groups activities and other additional material, enables us to research the limits and the potential of online tactics and the way online practices are intertwined with a more traditional repertoire of collective action. Building on debates about online political participation and the broadening concept of the political, we interpret the groups protest as a reaction to the crisis of institutionalized local politics and we discuss the actual role of new media in such a protest. The conclusion is that online protest and new media, despite their criticized action-less character, could enable a functional bridge to “real” politics but at the same time they do not play an exclusive role in successful protest politics and have to be interpreted within the context of a particular political action.

Trust in alternative and professional media: The case of the youth news audiences in three European countries

Abstract This exploratory paper applying cross-cultural and developmental perspective analyses and discusses trust in alternative media and its relation to trust in professional media, seeking to identify the national specifics of media trust and its developmental patterns. Employing 2016 survey data of Czech, Estonian and Greek youth (aged 14–25, N = 3654) collected as part of the international CATCH-EyoU project (Horizon 2020), the study outlines the typology of media trust, comprising trust in alternative and professional media, and compares social and political predictors influencing media trust in the three countries. The study illustrates the diversity of relations between the two types of media trust, concluding that differences in selected predictors of media trust and the distribution of media trust types across national sub-samples illuminate the strong role national context plays, illustrating the varying pathways development of media trust follows in these varied contexts along socioeconomic and cultural lines.