James R. Mintert

In-Store Valuation of Steak Tenderness

Experimental methods were used to examine consumer willingness-to-pay for steak tenderness in a grocery store setting. When relying on a taste test alone to determine product quality, the participants paid an average premium of

Impacts of meat product recalls on consumer demand in the USA

1.23/lb for a tender versus tough steak. Fifty-one percent of the participants were willing to pay an average of

Determinants of Cattle Finishing Profitability

1.84/lb when they had completed a taste test and were also provided information about the steak’s tenderness. Results indicate that most consumers prefer more tender steaks and that many are willing to pay a premium for tender steaks.

Consumer Food Safety Risk Perceptions and Attitudes: Impacts on Beef Consumption across Countries

The impact of meat product recall events on consumer demand (beef, pork, poultry, and other consumption goods) in the USA is tested empirically. Beef, pork, and poultry recall indices are constructed from both the Food Safety Inspection Services meat recall events and from newspaper reports over the period 1982–1998. Following previous product recall studies, recall indices are incorporated as shift variables in consumers’ demand functions. Estimating an absolute price version of the Rotterdam demand model, findings indicate that Food Safety Inspection Services meat recall events significantly impact demand, and newspaper reports do not. Moreover, although elasticities related to recall events are significant they are small in magnitude relative to price and income effects. Any favourable effects on the demands of meat substitutes for a recall are offset by a more general negative effect on meat demand. The general negative effect indicates a shift out of meat to non-meat consumption goods.

The Impact of Forward Contracting on Fed Cattle Transaction Prices

Data from a western Kansas feedlot were analyzed to estimate the quantitative impacts of price and performance variables on profits per head from finishing cattle. Sale prices, feeder prices, and corn prices had the most impact on profit variability over time. Differences in sale prices, feeder prices, and feed conversions were important in explaining the difference in steer and heifer profits over time. Results suggest that breakeven prices should be calculated for a range of fed cattle, feeder, and corn prices, and that these three variables need to be stochastic in representative farm modeling efforts.

Value-Based Pricing of Fed Cattle: Challenges and Research Agenda

Abstract Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Utilizing data from a total of 4,005 consumers in the United States, Canada, Mexico and Japan in a Double-Hurdle modeling framework, we examine whether consumers altered their beef consumption behavior because of their risk aversion and risk perceptions stemming from information about beef food safety in recent years. Results reveal stark differences in risk perceptions and risk aversion regarding beef food safety across consumers in the four countries and that these differences are revealed through different beef consumption behavior. An improved understanding of food safety perceptions and attitudes will enable policy makers and agricultural industries to better anticipate consumers changing consumption behavior, if a food safety event occurs. Food safety management strategies vary across countries because of identified differences in food safety risk attitudes and risk perceptions.

The Impacts of Quality on Cash Fed Cattle Prices

Beef packers have vertically integrated into the cattle feeding sector. This study examines the impacts of beef packer forward contracting on cash cattle transaction prices in southwest Kansas. From late May through November 1990, average fed cattle cash transaction prices were estimated to be

ANALYSIS OF FACTORS AFFECTING COW AUCTION PRICE DIFFERENTIALS

0.15/cwt to

Beef feedlot industry

0.31/cwt lower as a result of forward contract cattle shipments. The impact of the level of forward contracting on cash prices was variable across time: cash prices were as much as

An Empirical Investigation of Live Hog Demand

0.34/cwt lower at times when contract shipments were large, and prices were statistically unaffected at times when forward contract shipments were low.