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Featured researches published by James W. Busbin.


International Journal of Operations & Production Management | 1995

Exploiting AMT in small manufacturing firms for global competitiveness

George Mechling; James W. Pearce; James W. Busbin

Examines the adoption and strategic use of advanced manufacturing technologies (AMTs) by small manufacturing firms. Three major issues are explored: the differences between exporting and non‐exporting firms with regard to why they adopt AMT; the differences between exporting and non‐exporting firms with regard to how they adopt AMT; and the relationship between adopting AMT and exporting to global markets. Using multivariate analysis of variance (MANOVA), multiple comparison tests, pair‐wise comparisons, regression, correlation, and partial correlation analysis, the authors found that: exporting and non‐exporting firms adopt AMT for different reasons; exporting and non‐exporting firms adopt AMT in different ways; and there is a significant positive relationship between adopting AMT and exporting to global markets.


Health Marketing Quarterly | 1990

Market Evolutions in Health Care and the Emergence of Employee Wellness as a New Product Category

James W. Busbin

Over the next decade employee wellness could grow to be the dominant specialty product in the health care industry. A number of market evolutions, both on the provider side (hospitals) and the receiver side (companies), have influenced this emergence of employee wellness as a substantial new product category. The product category is in the formative stages and in need of marketing contributions; this paper presents the origins of employee wellness as prerequisite information.


Journal of Nonprofit & Public Sector Marketing | 1993

Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry

James W. Busbin

The U.S. mental health industry is growing, with government, business and industrial organizations playing an increasingly important role. Organizations have accepted the responsibility of employee stress management and incorporated it into existing employee wellness programs. Since stress is an artifact of mental health, it may serve as a link through which organizations eventually assume a central role in employee mental health management. With this will come major changes in the U.S. mental health market. Providers of mental health products could benefit strategically by evaluating these evolutionary changes.


Health Marketing Quarterly | 1990

In search of the "well-being" company--1989.

Donald R. Self; James W. Busbin; Brenda Sonner-Fox

This article presents the findings of a survey of over 900 organizations concerning their offerings of physical fitness, health assessment, nutritional aids, and health education for their employees. The relationship of several organization demographics is discussed.


Health Marketing Quarterly | 1990

Implications of Addiction Theory for Primary and Secondary Prevention Programs

Carolyn K. Long-Hall; James W. Busbin

The wellness concept in general and employee wellness programs in particular show much promise in abetting many of Americas health care problems. One such widespread problem is addicitive behavior. A comprehensive understanding of addiction is necessary in order to design countervailing primary and secondary treatment programs. Addiction theory helps provide such understanding particularly when evaluated from the functional categories of biological, psychological and sociocultural theories of addiction. Noteworthy research in addiction is reviewed and specific implications for prevention and prevention program design are provided for each category of addiction theory.


The Journal of Marketing Theory and Practice | 1997

LINKING CUSTOMER SERVICE ORIENTATION TO COMPETITIVE PERFORMANCE: DOES THE MARKETING CONCEPT REALLY WORK?

Newell D. Wright; James W. Pearce; James W. Busbin


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2000

THE EVOLUTION OF COMPETITIVE ADVANTAGE: HAS VIRTUAL MARKETING REPLACED TIME‐BASED COMPETITION?

Julie T. Johnson; James W. Busbin


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2002

GAINING COMPETITIVE ADVANTAGE IN E‐TAILING THROUGH MARKETING MANAGEMENT AND VALUE‐ADDED USES OF TECHNOLOGY

Thomas Bertsch; James W. Busbin; Newell D. Wright


Health Marketing Quarterly | 1995

Variations in mature market consumer behavior within a health care product: implications for marketing strategy.

Jo Anne Stilley Hopper; James W. Busbin


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 1999

MARKET TRACKING, RESEARCH & DEVELOPMENT AND INTERNATIONAL COMPETITION: AN EXAMINATION OF LINKAGES TO PROFITABILITY

Julie T. Johnson; James W. Busbin; James W. Pearce

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Donald R. Self

Auburn University at Montgomery

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James W. Pearce

Western Carolina University

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George Mechling

Western Carolina University

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James S. Boles

University of North Carolina at Chapel Hill

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