James W. Busbin
Western Carolina University
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Publication
Featured researches published by James W. Busbin.
International Journal of Operations & Production Management | 1995
George Mechling; James W. Pearce; James W. Busbin
Examines the adoption and strategic use of advanced manufacturing technologies (AMTs) by small manufacturing firms. Three major issues are explored: the differences between exporting and non‐exporting firms with regard to why they adopt AMT; the differences between exporting and non‐exporting firms with regard to how they adopt AMT; and the relationship between adopting AMT and exporting to global markets. Using multivariate analysis of variance (MANOVA), multiple comparison tests, pair‐wise comparisons, regression, correlation, and partial correlation analysis, the authors found that: exporting and non‐exporting firms adopt AMT for different reasons; exporting and non‐exporting firms adopt AMT in different ways; and there is a significant positive relationship between adopting AMT and exporting to global markets.
Health Marketing Quarterly | 1990
James W. Busbin
Over the next decade employee wellness could grow to be the dominant specialty product in the health care industry. A number of market evolutions, both on the provider side (hospitals) and the receiver side (companies), have influenced this emergence of employee wellness as a substantial new product category. The product category is in the formative stages and in need of marketing contributions; this paper presents the origins of employee wellness as prerequisite information.
Journal of Nonprofit & Public Sector Marketing | 1993
James W. Busbin
The U.S. mental health industry is growing, with government, business and industrial organizations playing an increasingly important role. Organizations have accepted the responsibility of employee stress management and incorporated it into existing employee wellness programs. Since stress is an artifact of mental health, it may serve as a link through which organizations eventually assume a central role in employee mental health management. With this will come major changes in the U.S. mental health market. Providers of mental health products could benefit strategically by evaluating these evolutionary changes.
Health Marketing Quarterly | 1990
Donald R. Self; James W. Busbin; Brenda Sonner-Fox
This article presents the findings of a survey of over 900 organizations concerning their offerings of physical fitness, health assessment, nutritional aids, and health education for their employees. The relationship of several organization demographics is discussed.
Health Marketing Quarterly | 1990
Carolyn K. Long-Hall; James W. Busbin
The wellness concept in general and employee wellness programs in particular show much promise in abetting many of Americas health care problems. One such widespread problem is addicitive behavior. A comprehensive understanding of addiction is necessary in order to design countervailing primary and secondary treatment programs. Addiction theory helps provide such understanding particularly when evaluated from the functional categories of biological, psychological and sociocultural theories of addiction. Noteworthy research in addiction is reviewed and specific implications for prevention and prevention program design are provided for each category of addiction theory.
The Journal of Marketing Theory and Practice | 1997
Newell D. Wright; James W. Pearce; James W. Busbin
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2000
Julie T. Johnson; James W. Busbin
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2002
Thomas Bertsch; James W. Busbin; Newell D. Wright
Health Marketing Quarterly | 1995
Jo Anne Stilley Hopper; James W. Busbin
Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 1999
Julie T. Johnson; James W. Busbin; James W. Pearce