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Dive into the research topics where Newell D. Wright is active.

Publication


Featured researches published by Newell D. Wright.


Journal of Macromarketing | 2002

Developing a Subjective Measure of Consumer Well-Being:

Dong-Jin Lee; M. Joseph Sirgy; Val Larsen; Newell D. Wright

This study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of 298 university students, the proposed measure was found to have predictive (nomological) validity in relation to life satisfaction for three out of its five dimensions—acquisition, possession, and consumption. In sum, satisfaction in the consumer life domain was demonstrated to be an important component of life satisfaction.


The Journal of Marketing Theory and Practice | 1997

LINKING CUSTOMER SERVICE ORIENTATION TO COMPETITIVE PERFORMANCE: DOES THE MARKETING CONCEPT REALLY WORK?

Newell D. Wright; James W. Pearce; James W. Busbin


ACR North American Advances | 1992

The Effects of Product Symbolism on Consumer Self-Concept

Newell D. Wright; C. B. Claiborne; M. Joseph Sirgy


Academy of Marketing Studies Journal | 1999

Materialism: The Construct, Measures, Antecedents, and Consequences

Val Larsen; M. Joseph Sirgy; Newell D. Wright


The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior | 1998

Satisfaction with Material Possessions and General Well-Being: The Role of Materialism

M.J. Sirgy; D. Lee; Val Larsen; Newell D. Wright


Psychology & Marketing | 2004

Advertising montage: Two theoretical perspectives

Val Larsen; Newell D. Wright; Thomas Robert Hergert


Competitiveness Review: An International Business Journal Incorporating Journal of Global Competitiveness | 2002

GAINING COMPETITIVE ADVANTAGE IN E‐TAILING THROUGH MARKETING MANAGEMENT AND VALUE‐ADDED USES OF TECHNOLOGY

Thomas Bertsch; James W. Busbin; Newell D. Wright


Archive | 2001

Marketing via Email: Maximizing its Effectiveness Without Resorting to Spam

Newell D. Wright; Claire P. Bolfing


ACR North American Advances | 1993

A Critique of Critical Theory: Response to Murray and Ozanne's QThe Critical ImaginationQ

Val Larsen; Newell D. Wright


Academy of Marketing Studies Journal | 2015

Shopping Center Attitudes: An Empirical Test of Predictive Attributes

Val Larsen; Ruth Shelton; Newell D. Wright

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Val Larsen

James Madison University

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James W. Busbin

Western Carolina University

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James W. Pearce

Western Carolina University

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D. Lee

Saint Petersburg State University

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