Jamie L. Goldenberg

Death, sex, love, and neuroticism: why is sex such a problem?

Terror management theory posits that sex is a ubiquitous human problem because the creaturely aspects of sex make apparent our animal nature, which reminds us of our vulnerability and mortality. People minimize this threat by investing in the symbolic meaning offered by the cultural worldview. Because people high in neuroticism have difficulty finding or sustaining meaning, sex is a particular problem for them. In Study 1, mortality salience caused high-neuroticism participants to find the physical aspects of sex less appealing. Study 2 revealed that for such individuals thoughts of physical sex increase the accessibility of death-related thoughts. This finding was replicated in Study 3, which also showed that providing meaning by associating sex with love reduces the accessibility of death-related thoughts in response to thoughts of physical sex. These findings provide insight into why people high in neuroticism have conflicting thoughts about sexuality and why sexuality is so often regulated and romanticized.

A Time to Tan: Proximal and Distal Effects of Mortality Salience on Sun Exposure Intentions

According to the dual defense model of terror management, proximal defenses are engaged to reduce the conscious impact of mortality salience, whereas thoughts of death outside of conscious awareness motivate distal defenses aimed at maintaining self-esteem. Two experiments examined these ideas by assessing women’s intentions to engage in tanning-related behavior. In Study 1, when concerns about death (relative to dental pain) were in focal attention, participants increased intentions to protect themselves from dangerous sun exposure. In contrast, when thoughts about death were outside of focal attention, participants decreased interest in sun protection. In Study 2, participants primed to associate tanned skin with an attractive appearance responded to mortality concerns outside of focal attention with increased interest in tanning products and services. These findings are discussed in relation to the dual-defense model of terror management, societal determinants of self-esteem, and implications for health risk and promotion.

The implications of death for health: a terror management health model for behavioral health promotion.

This article introduces a terror management health model (TMHM). The model integrates disparate health and social psychology literatures to elucidate how the conscious and nonconscious awareness of death can influence the motivational orientation that is most operative in the context of health decisions. Three formal propositions are presented. Proposition 1 suggests that conscious thoughts about death can instigate health-oriented responses aimed at removing death-related thoughts from current focal attention. Proposition 2 suggests that the unconscious resonance of death-related cognition promotes self-oriented defenses directed toward maintaining, not ones health, but a sense of meaning and self-esteem. The last proposition suggests that confrontations with the physical body may undermine symbolic defenses and thus present a previously unrecognized barrier to health promotion activities. In the context of each proposition, moderators are proposed, research is reviewed, and implications for health promotion are discussed.

Understanding human ambivalence about sex: The effects of stripping sex of meaning

We offer a theoretical perspective to provide insight into why people are ambivalent about sex and why cultures regulate sex and attach symbolic meaning to it. Building on terror management theory, we propose that sex is problematic for humankind in part because it reminds us of our creaturely mortal nature. Two experiments investigated the effects of reminding people of the similarity between humans and other animals on their reactions to the physical aspects of sex. In Study 1, priming human‐animal similarities led to increased accessibility of death‐related thoughts after thinking about the physical but not romantic aspects of sex. In Study 2, when participants were reminded of similarities between humans and other animals, mortality salience resulted in decreased attraction to the physical but not romantic aspects of sex. In each study, priming thoughts about how humans are distinct from animals eliminated the association between sex and death.

“Feminine Protection”: The Effects of Menstruation on Attitudes Towards Women

An experiment tested the hypothesis that reminders of a womans menstrual status lead to more negative reactions to her and increased objectification of women in general. Participants interacted with a female confederate who ostensibly accidentally dropped either a tampon or hair clip out of her handbag. Dropping the tampon led to lower evaluations of the confederates competence, decreased liking for her, and a marginal tendency to avoid sitting close to her. Furthermore, gender schematic participants responded to the reminder of menstruation with increased objectification of women in general, an effect we view as an effort to “protect” culturally sanitized views of the feminine. These findings are discussed from the perspective of feminist theory and a terror management perspective on the role of ambivalence about the human body in the objectification of women.

Cancer and the Threat of Death: The Cognitive Dynamics of Death-Thought Suppression and Its Impact on Behavioral Health Intentions

Five studies examined the cognitive association between thoughts of cancer and thoughts of death and their implication for screening intentions. Study 1 found that explicit contemplation of cancer did not increase death-thought accessibility. In support of the hypothesis that this reflects suppression of death-related thoughts, Study 2 found that individuals who thought about cancer exhibited elevated death-thought accessibility under high cognitive load, and Study 3 demonstrated that subliminal primes of the word cancer led to increased death-thought accessibility. Study 4 revealed lower levels of death-thought accessibility when perceived vulnerability to cancer was high, once again suggesting suppression of death-related thoughts in response to conscious threats associated with cancer. Study 5 extended the analysis by finding that after cancer salience, high cognitive load, which presumably disrupts suppression of the association between cancer and death, decreased cancer-related self-exam intentions. Theoretical and practical implications for understanding terror management, priming and suppression, and responses to cancer are discussed.

Gender differences in the willingness to engage in risky behavior: A terror management perspective

Two studies examined the effects of mortality salience inductions on men and womens willingness to engage in risk-taking behaviors. In Study 1, a sample of American college students (N = 101) were exposed to either a mortality salient or a control condition and then rated their willingness to engage in a variety of risk-taking activities. In Study 2, a sample of Israeli high-school students (N = 106) completed a self-esteem measure, were exposed to either a mortality salient or control condition, and then rated their willingness to use various psychoactive substances that were offered in three different hypothetical scenarios. In both studies, findings indicated that mortality salience led to higher willingness to engage in risky behaviors in men but not in women. Study 2 also revealed that self-esteem moderated the effect of mortality salience on the willingness to use psychoactive substances but only when they were offered by a friend. The discussion offers a terror management perspective of risk-taking behaviors.

Ambivalence Toward the Body: Death, Neuroticism, and the Flight From Physical Sensation

Based on terror management theory, the authors suggest that ambivalent reactions to the human body are partially rooted in the association of the physical body with inescapable death and that individuals high in neuroticism are particularly vulnerable to such difficulties. Three experiments demonstrated that priming thoughts about one’s death leads individuals high in neuroticism to flee from physical sensations, including pleasurable ones. In response to mortality salience, highly neurotic individuals spent less time submerging their arm in ice-cold water and using an electric foot massager but did not avoid stimulation in nontactile modalities (i.e., listening to music). The discussion highlights the role of existentially motivated self-repression in inhibitions surrounding the body.

The siren's call: terror management and the threat of men's sexual attraction to women.

Why do sexually appealing women often attract derogation and aggression? According to terror management theory, womens sexual allure threatens to increase mens awareness of their corporeality and thus mortality. Accordingly, in Study 1 a subliminal mortality prime decreased mens but not womens attractiveness ratings of alluring women. In Study 2, mortality salience (MS) led men to downplay their sexual intent toward a sexy woman. In Study 3, MS decreased mens interest in a seductive but not a wholesome woman. In Study 4, MS decreased mens but not womens attraction to a sexy opposite-sex target. In Study 5, MS and a corporeal lust prime increased mens tolerance of aggression toward women. Discussion focuses on mortality concerns and male sexual ambivalence.

Dying To Be Thin: The Effects of Mortality Salience and Body Mass Index on Restricted Eating Among Women

Following terror management theory, the authors suggest women’s striving to attain a thin physique is fueled in part by existential concerns. In three studies, women restricted consumption of a nutritious but fattening food in response to reminders of mortality (mortality salience; MS). When conducted in private (Study 1), this effect was found among women but not men; when replicated in a group setting in which social comparison was likely (Studies 2 and 3), only women who were relatively less successful attaining the thin ideal (i.e., high body mass index; BMI) restricted eating after MS. In Study 3, MS caused high BMI women to perceive themselves as more discrepant from their ideal thinness; this perceived failure mediated the effects of MS and BMI on eating behavior. Findings are discussed from a self-regulatory framework, which considered in the context of pressures for women to be thin, can shed light on health risk behavior.