Jan Melissen

The New Public Diplomacy: Between Theory and Practice

It is tempting to see public diplomacy as old wine in new bottles. Official communication aimed at foreign publics is after all no new phenomenon in international relations. Image cultivation, propaganda and activities that we would now label as public diplomacy are nearly as old as diplomacy itself. Even in ancient times, prestige-conscious princes and their representatives never completely ignored the potential and pitfalls of public opinion in foreign lands. References to the nation and its image go as far back as the Bible, and international relations in ancient Greece and Rome, Byzantium and the Italian Renaissance were familiar with diplomatic activity aimed at foreign publics.

Innovation in Diplomatic Practice

Acknowledgements Notes on the Contributors Introduction J. Melissen Reflections on the New Global Diplomacy: Statecraft 2500 B.C.-2000 A. D. R. Cohen PART I: DIPLOMACY IN A WORLD OF CHANGE Catalytic Diplomacy: Beyond Newness and Decline B. Hocking The Diplomacy of Revolutionary States D. Armstrong The Diplomacy of Reintegration: South Africa Back into the Fold M. Muller PART II: MULTIPLE TRACKS The Changing Nature of Diplomatic Negotiation P. Meerts The Influence of Informal Groups in Multilateral Diplomacy H. Leigh-Phippard Unofficial Intervention: Potential Contributions to Resolving Ethnonational Conflicts N. Rouhana PART III: THE MEDIA AND IT Monitored Broadcasts and Diplomacy G. Rawnsley Trends in Diplomatic Signalling C. Jonsson and K. Aggestam Diplomacy in the Age of Information Technology J. Kurbalija PART IV: UNORTHODOX DIPLOMACY A Bilateral Dialogue Regime: US-Vietnamese Relations after the Fall of Saigon M. Bell The Significance of the Diplomatic Corps: the US-North Korea Talks G. Berridge and N. Gallo The Substitution of Conventional Diplomatic Relations: The Case of Taiwan F. Mengin Index

Public diplomacy and soft power in East Asia

The Theory and Reality of Soft Power: Practical Approaches in East Asia S.Lee Soft Power as Productive Power Y.Lee Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions B.Jhee & N.Lee Modern Japan and the Quest for Attractive Power A.Fukushima Soft Power and Public Diplomacy: The Case of Indonesia R.Sukma Taiwans Soft Power and the Future of Cross-Strait Relations: Can the Tail Wag the Dog? Y.Chu South Korean Soft Power and How South Korea Views the Soft Power of Others S.J.Lee The Limits of Chinas Soft Power in Europe: Beijings Public Diplomacy Puzzle I.DHooghe Asian Perceptions of American Soft Power M.M.Bouton & G.Holyk The Complexities of Economic Soft Power: The US-China Case B.I.Page & T.Xie Concluding Reflections on Soft Power and Public Diplomacy in East Asia J.Melissen