Janejira Sutanonpaiboon
Sonoma State University
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Publication
Featured researches published by Janejira Sutanonpaiboon.
Journal of Internet Commerce | 2006
Janejira Sutanonpaiboon; Ann Pearson
ABSTRACT E-commerce can be an important source of competitive advantage for most business organizations, especially small- and medium-sized (SMEs) businesses. Recently, researchers have focused on e-commerce adoption both in the United States and other countries. This study examines the factors that influence e-commerce adoption in Thailand. The results show that the major reason behind e-commerce non-adoption is that the organization is not ready to make that change because of cultural, technological, financial, and/or logistical reasons. Additionally, organizational readiness strongly influences e-commerce implementation, and managerial support and financial, logistical, and technological factors weigh heavily in determining if an SME in Thailand can pursue e-commerce implementation. We believe that the e-commerce adoption model in this study will have both managerial implication for practitioners in Thailand, as well as those in other developing countries, and academic implications for researchers who are interested in e-commerce adoption in developing countries.
Chinese Management Studies | 2010
Khalil Md Nor; Janejira Sutanonpaiboon; Nor Hamimah Mastor
Purpose – The purpose of this paper is to focus on the impact of cultural traits on the intention to use internet banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease of use, perceived usefulness, and trust on the intention to use internet banking among Malay and Chinese ethnic groups.Design/methodology/approach – The questionnaire was distributed to final year business students and Master of Business Administration students at four public universities in Malaysia. A separate multiple regression was employed to analyze the data for each ethnic group.Findings – For both ethnic groups, the results showed that perceived usefulness, perceived ease of use, and trust, all have significant effect on the intention to use internet banking. Further examination of the regression coefficients revealed the cultural traits that may explain the extent to which they influence factors that affect the intention to use.Research limitations/implication...
Journal of Food Products Marketing | 2012
Janejira Sutanonpaiboon; Thomas Atkin
This study adds to the food products marketing and product development literature by comparing the purchasing behaviors of wine consuming segments in Australia, New Zealand, and the United States when faced with a lack of information. Region of origin information was the most popular coping mechanism in the United States and Australia when unsure about making a wine selection. New Zealanders place the most emphasis on medals won. Daily wine consumers relied more on region of origin information than moderate consumers in the United States but this was not true in Australia and New Zealand.
Information Systems Management | 2013
Souren Paul; Janejira Sutanonpaiboon; Christopher M. Griffin; Peter P. Mykytyn
The findings of a laboratory experiment of electronic collaboration among the members of work groups reveal that both input information load and diversity have curvilinear (∩) relationships with the output information complexity generated by the groups and negative relationships with group interaction behaviors manifested through group members’ communication and participation activities. Also, output information complexity and group interaction behavior have positive relationships with group members’ satisfaction with the electronic meeting process.
International Journal of Economics and Management | 2009
Aw Wai Yan; Khalil Md. Noor; Emad Abu-Shanab; Janejira Sutanonpaiboon
Journal of Internet Commerce | 2008
Janejira Sutanonpaiboon; Ayman Abuhamdieh
Archive | 2007
Souren Paul; Janejira Sutanonpaiboon
americas conference on information systems | 2006
Souren Paul; Janejira Sutanonpaiboon; Christopher M. Griffin; Peter P. Mykytyn
americas conference on information systems | 2005
Janejira Sutanonpaiboon; Souren Paul
Archive | 2005
Souren Paul; Janejira Sutanonpaiboon