Janet Dickinson

Travelling to work: will people move out of their cars?

This paper examines employees perceptions of their modal choice during the journey to work, and addresses what factors influence modal choice, and whether people can be moved out of their cars to other more sustainable forms of transport. The results of surveys of the commuting habits of employees at two UK companies are presented and compared with other relevant studies. Ninety-seven and 88% of staff at the respective companies travel to work by car. While only 2 and 7% of respondents cycled to work, real potential for cycling was identified, given improvements in the cycling infrastructure. Similarly, while only 0 and 3% currently use public transport for the journey to work, improved services could see a significant modal shift. Overall, there seemed to be genuine willingness to move out of the car for the journey to work, with one of the main barriers being a perception that the alternatives are not viable. Additionally, it appears many people live too far from the workplace to cycle or use public transport.

EMPLOYER TRAVEL PLANS, CYCLING AND GENDER: WILL TRAVEL PLAN MEASURES IMPROVE THE OUTLOOK FOR CYCLING TO WORK IN THE UK?

Abstract Cycling is a ‘green’ alternative to commuting by car yet it makes up only a small percentage of journeys in the UK. Here we examine the commuter habits of three companies in Hertfordshire, UK. These provide contrasting case studies allowing examination of travel behaviour in relation to gender and employer travel plans. Women are known to commute shorter distances, yet are less likely to cycle. A variety of cultural and trip characteristics can account for this yet more detailed analysis reveals that some generalisations do not apply. Organisational initiatives to increase cycle commuting were perceived more positively by men than women and this suggests provision of cycling facilities in travel plans will not be effective for organisations employing a large proportion of women. However, this hides a subgroup of women who have access to a cycle and live near enough to cycle who are more positive about cycle facilities. A variety of cultural and societal constraints on cycle use are considered. Measures to encourage cycling in employer travel plans must reflect the gender balance in the organisation as well as recognised geographical and organisational factors.

Tourism and the smartphone app: capabilities, emerging practice and scope in the travel domain

Based on its advanced computing capabilities and ubiquity, the smartphone has rapidly been adopted as a tourism travel tool. With a growing number of users and a wide variety of applications emerging, the smartphone is fundamentally altering our current use and understanding of the transport network and tourism travel. Based on a review of smartphone apps, this article evaluates the current functionalities used in the domestic tourism travel domain and highlights where the next major developments lie. Then, at a more conceptual level, the article analyses how the smartphone mediates tourism travel and the role it might play in more collaborative and dynamic travel decisions to facilitate sustainable travel. Some emerging research challenges are discussed.

Slow travel: issues for tourism and climate change

This paper analyses the eclectic evolution of slow travel, examines key features and interpretations, and develops a slow travel framework as an alternative way of conceptualising holidays in the future. The paper focuses on slow travels potential to respond to the challenges of climatic change: travel currently accounts for 50–97.5% of the overall emissions impact of most tourism trips. In-depth interviews with self-identified slow travellers illustrate and underpin the concept and note that slow travellers form a continuum from “soft” to “hard” slow travellers. The paper explores time as a social institution, timeless time and fragmented time, travel as an integral part of the tourist experience, and the links between tourism and the travellers’ self-identity and lifestyles. Special attention is given to people and place engagement, to behavioural choice and decision-making psychology, and to the role and growth of web communities. Slow travel is shown to require both holiday type/style choices and travel mode choices. Walking, cycling, travel using bus, coach and train all facilitate slow travel, while air and car travel do not. Slow travel prompts a reassessment of how tourism interfaces with transport.

Local Transport and Social Representations: Challenging the Assumptions for Sustainable Tourism

The dilemma of how to manage tourism related traffic at rural destinations in the UK is examined using a social representation perspective. In transport initiatives, alternatives to the car typically gain low use levels and their perceived success is poor, while measures to limit car access and use are negatively perceived by the public. Traditional transport planning is based on analysis of objective data, such as road capacity, and measures of individual attitudes that predict how people will respond to a transport initiative. However, studies show that people do not behave in predictable patterns related to their attitudes. Travel is a social and cultural phenomenon and the social and cultural assumptions that underlie reported attitudes to transport have not been investigated. This paper poses a challenge to the assumptions of current research and proposes an approach that explores the multiplicity of social realities that underpin our attitudes towards transport, tourism and subsequent behaviour. A review of initiatives and transport research in this field examines how representations of transport and tourism are created, evolved and accepted into people’s thinking about transport. Directions and approaches for future research are proposed together with directions for sustainable transport at destinations.

Identity and tourism mobility: an exploration of the attitude–behaviour gap

This paper explores the attitude–behaviour gap from an identity perspective in order to better understand why tourists act sustainably at “home” but not when “away”. The majority of tourism-related CO2 emissions stems from transport. Behavioural change is a possible way to reduce those emissions. However, research indicates that instigating behavioural change within tourism is problematic, because of the attitude–behaviour gap. Studies suggest that understanding the role of identity and tourism mobility could explain this gap; this paper researches that idea, using a narrative approach to explore the travel life histories of 24 participants, with a second interview to examine how interviewees viewed their tourism activity in the light of environmental debates and concerns. Data were analysed using thematic and narrative-based dialogic/performance approaches. The paper reveals how a need for personal identity can influence travel behaviour and that identity plays a significant role in travel decisions, sometimes overriding cost and environmental issues. The power of social identity is explored, noting increasingly powerful global VFR networks, along with the search for future selves, the need for personal differentiation and issues of multiple identities. Suggestions are made for ways to use identity research into policies seeking to achieve behavioural change.

A critical review of methods for tourism climate change appraisal: life cycle assessment as a new approach

This paper reviews existing approaches to assessing tourism sustainability, especially its contribution to climate change. It assesses ecological footprint analysis, environmental impact assessment and input–output analysis but finds them inaccurate and unreliable. It goes on to argue that life cycle assessment (LCA) is a more promising tool for tourism climate change impact assessment, highlighting important areas where LCA application can contribute towards better understanding of tourisms role in global climatic changes. To demonstrate the applicability of the LCA methodology, a case study of a short weekend holiday trip is presented. Related greenhouse gas emissions are measured comparing LCA and alternative carbon footprint calculation methods. The comparison demonstrates markedly different results. The reasons for the discrepancy along with the potential of LCA to estimate the “indirect” carbon contribution of the holiday trips components are discussed. A key feature of the LCA calculation is that for short-haul trips the proportional impact of accommodation-related emissions is shown to be larger than in earlier calculations, while transport impacts are reduced.

Awareness of Tourism Impacts on Climate Change and the Implications for Travel Practice: A Polish Perspective

Air travel is forecast to grow globally at around 5% per annum over 30 years, in direct conflict with targets to reduce greenhouse gas emissions by between 60% and 80% by 2050. Many authors identify individual behavioral change, with consumers choosing fewer flights, as a contributor to reducing growth. An increasing number of studies examine knowledge about climate change and how this influences decisions to take holidays by air, although these have focused on tourists from developed countries where aviation growth is slowing, whereas future high growth will come from emerging economies. This article explores attitudes to flying from one emerging economy, Poland. A survey of Polish nationals conducted in Cracow in 2010 revealed concern over climate change although knowledge of its causes was poor. Analysis, using a social representations perspective, showed significant societal structures embed air travel as the norm and identified both internal and external barriers to behavioral change.

Understanding temporal rhythms and travel behaviour at destinations: potential ways to achieve more sustainable travel

This paper analyses the roles played by time in destination-based travel behaviour. It contrasts clock times linear view of time with fragmented time, instantaneous time, fluid time and flow, time out and the multiple temporalities of tourism experiences. It explores temporal issues in a destination travel context, using qualitative techniques. Data were captured using diary photography, diary-interview method with tourists at a rural destination; their spatial and temporal patterns were captured using a purpose built smartphone app. The analysis revealed three temporal themes influencing travel behaviour: time fluidity; daily and place-related rhythms; and control of time. Three key messages emerge for future sustainable tourist destination-based travel systems. Given the strong desire for temporal fluidity, transport systems should evolve beyond clock-time regimes. Second, temporal forces favour personal modes of transport (car, walk, cycle), especially in rural areas where public transport cannot offer flexibility. Third, the car is personalised and perceived to optimise travel fluidity and speed, but is currently unsustainable. Imaginative initiatives, using new mobile media technology can offer new positive and proactive car travel, utilising spare public and private vehicle capacity. Research is needed to implement mechanisms for individualised space–time scheduling and collective vehicle use strategies.

Understanding the influence of interpersonal relationships on identity and tourism travel

Travel plays a part in shaping the perception of self through experiences of other people and places. “Finding yourself” through travel has been widely discussed in the tourism literature; however, relatively little has been documented about how identity can influence an individuals travel choices. This paper investigates the role of interpersonal relationships in shaping identity and influencing tourism mobility. To gain insight into identity, there must be an understanding of the narratives used to create and affirm identities. A narrative interview method was used with 22 participants. The findings demonstrate how interpersonal relationships shape the self and identity which can have an impact on a tourists travel behaviour. The analysis explores the role played by visiting friends and relatives and the impact on identity and travel. It also addresses how travel is used to enhance relationships through physical and emotional connectedness. This can lead to people undertaking travel they do not desire.