Jeananne Nicholls

Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula: A Benchmark Study

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

E-Commerce Consumer Perceptions Regarding On-Line Shopping: An Empirical Examination

Abstract This paper presents the results of a survey exploring the perceptions of e-commerce consumers regarding the benefits and concerns of shopping on-line. Implications for the industry, site development, operational issues and customer service are presented.

Attitude toward the website scale development in professional sports: a research note

Purpose – Sports’ team websites are the front door to their relationship management programs with teams’ fan bases. As such, consumer attitudes toward these websites are a vital and important measure for the success of a teams CRM program. The purpose of this paper is to present the conceptualization and development of a four‐item unidimensional measure of attitude toward the Website.Design/methodology/approach – The data were collected via a pen and paper survey at a professional hockey event in the USA. The confirmatory factor analysis was conducted using generalized structural component analysis GeSCA www.sem‐gesca.org/. The scales face, convergent, predictive and discriminant validity are all empirically demonstrated via regression and correlation.Findings – The measure is shown to meet the four criteria for validation for positivist research in information systems set by Straub, Boudreau and Gefen in 2004. The internal consistency is assessed by Cronbachs alpha (0.917) as is the unidimensionality,...

Economic Security under Disturbances of Foreign Capital

Considering both positive and negative spillover effects of foreign capital, this chapter establishes a method for the receiving economy of foreign capital to constantly monitor and forecast the movement of foreign capital within itself so that appropriate methods of regulation could be established in order to guarantee the health and stable development (or the security) of the domestic economy.

An Exploratory Study of Ethics, CSR and Sustainability Education in Graduate/Undergraduate Business Schools: Specifically in the Marketing Curriculum

In this preliminary report, ethics, CSR, and sustainability teaching and learning appear to be taking place in the AACSB accredited business schools and marketing classrooms. Business schools and marketing departments within graduate/undergraduate business programs in the United States are both incorporating and assessing learning objectives in ethics, CSR, and sustainability. However, CSR and sustainability lag behind ethics. This is not surprising since ethics has been a focus of business schools and AACSB for quite some time. It is likely that the focus by AACSB on these areas will continue to drive changes in business schools.