Jeanetta D. Sims

The General Content of Postinoculation Talk: Recalled Issue-Specific Conversations Following Inoculation Treatments

For much of inoculation theorys 50-year history, research has focused on intrapersonal processes of resistance such as threat and subvocal counterarguing. More recently, attention has shifted to interpersonal processes of inoculation-conferred resistance, specifically, postinoculation talk (PIT). This study examined the substance of PIT, and how people may talk to one another for reassurance and advocacy following an inoculation. Findings indicate advocacy attempts were significantly greater within the inoculation condition. Those inoculated were more likely to a) pass along material included in the inoculation treatment, b) share issue-relevant novel material, c) talk about topics related to the target issue, and d) be challenged by conversational partners when attempting advocacy. Results help explain what inoculated individuals talk about following an inoculation treatment, and how PIT may spread the process of resistance along social networks.

Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators

This investigation further nuanced previous designs in comparing the effectiveness of 4 IMC message sequencing strategies (publicity–publicity, publicity–advertising, advertising–publicity, and advertising–advertising) by introducing them into a new context—new product introductions. In addition, this investigation introduced corporate image and credibility as moderators of the effectiveness of sequence strategies. A 2-phase experiment was conducted involving 423 participants. The results revealed the publicity–publicity sequence strategy is most effective in generating positive product attitude and purchase intent, followed by either sequence of publicity and advertising, with the advertising–advertising strategy being least effective. Positive corporate image and high credibility attenuated the effectiveness of the publicity strategy.

Exemplary Models of Faculty-Driven Transformative Diversity Education Initiatives: Implications for Metropolitan Universities

Diversity and diversity education are driving forces in metropolitan universities that seek stronger alignment with nearby metropolitan statistical areas. As a result, many metropolitan universities wish to engage in diversity efforts; however, they often lack the resources for doing so. In addition, institutional efforts are often the result of administrative-originated programs of diversity impact rather than faculty-driven curricular and co-curricular efforts (Scott & Sims, 2016). In this case study, the authors offer two faculty-driven diversity programs with a proven record of accomplishment as models of transformative learning practice for faculty and institutions to replicate. The programs have been in existence for more than 10 years and have benefited both the students and universities alike.