Josh Compton

Inoculating Against Pro-Plagiarism Justifications: Rational and Affective Strategies

Student plagiarism continues to threaten academic integrity. This investigation assessed whether an inoculation message strategy could combat university plagiarism by protecting student attitudes against pro-plagiarism justification arguments. Additionally, we sought theoretical confirmation of previous findings on involvement and accessibility in inoculation, examined the effects on vested interest, and evaluated matching and mismatching strategies in terms of affect- and rationality-based inoculation treatment messages and subsequent attack messages. A total of 225 students participated in three sessions spanning six weeks. Results indicated that none of the inoculation treatments conferred resistance as measured in attitude toward plagiarism, but all treatments enhanced involvement and attitude accessibility, and the fear- and rationality-based treatments enhanced vested interest. Additionally, fear-based treatments derogated the source of the message. Results also suggest that a matching strategy is superior with both affect- and rationality-based attack messages, such that inoculation treatments are most effective when using the same argument bases (e.g., affective or rational) as the attack message. These results offer guidance for crafting communication campaign strategies to reduce the occurrence of student plagiarism offenses.

Untangling Threat during Inoculation-Conferred Resistance to Influence

Threat plays a pivotal role in many theoretical explanations for how inoculation confers resistance, but some empirical data raise questions about threats role in inoculation. Our study explores some of the unresolved dimensions of threat in inoculation theory. Results indicate that an explicit forewarning included in an inoculation treatment message generates threat, as does the presence of counterarguments and their refutations. Follow-up tests suggest that the forewarning component may be most responsible for generated threat in inoculation, and that a prompt to consider experienced threat may lead to enhanced resistance to subsequent attack messages.

Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes

Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Over the ensuing decades, scholars have further examined the effectiveness of inoculation-based messages at creating robust positive health attitudes. We overview these efforts, highlight the structure of typical inoculation-based health messages, and describe the similarities and differences between this method of counter-persuasion and other preparatory techniques commonly employed by health researchers and practitioners. Finally, we consider contexts in which inoculation-oriented health messages could be most useful, and describe how the health domain could offer a useful scaffold to study conceptual issues of the theory.

The General Content of Postinoculation Talk: Recalled Issue-Specific Conversations Following Inoculation Treatments

For much of inoculation theorys 50-year history, research has focused on intrapersonal processes of resistance such as threat and subvocal counterarguing. More recently, attention has shifted to interpersonal processes of inoculation-conferred resistance, specifically, postinoculation talk (PIT). This study examined the substance of PIT, and how people may talk to one another for reassurance and advocacy following an inoculation. Findings indicate advocacy attempts were significantly greater within the inoculation condition. Those inoculated were more likely to a) pass along material included in the inoculation treatment, b) share issue-relevant novel material, c) talk about topics related to the target issue, and d) be challenged by conversational partners when attempting advocacy. Results help explain what inoculated individuals talk about following an inoculation treatment, and how PIT may spread the process of resistance along social networks.

Preempting performance challenges: The effects of inoculation messaging on attacks to task self-efficacy

Although inoculation messages have been shown to be effective for inducing resistance to counter-attitudinal attacks, researchers have devoted relatively little attention toward studying the way in which inoculation theory principles might support challenges to psychological phenomena other than attitudes (e.g., self-efficacy). Prior to completing a physical (i.e., balance) task, undergraduates (N = 127, Mage = 19.20, SD = 2.16) were randomly assigned to receive either a control or inoculation message, and reported their confidence in their ability regarding the upcoming task. During the task, a confederate provided standardized negative feedback to all participants regarding their performance, and following the completion of the task, participants again reported their self-efficacy along with measures assessing in-task processes. Findings supported the viability of efficacy inoculation; controlling for pre-task self-efficacy, task performance, and relevant psycho-social variables (e.g., resilience, self-confidence robustness), participants in the inoculation condition reported greater confidence in their ability (i.e., task self-efficacy) than those in the control condition at post-task. Relative to those in the inoculation condition, participants in the control condition also experienced greater concentration disruption and self-presentation concerns during the task.

Vaccinating Voters: Surveying Political Campaign Inoculation Scholarship

Inoculation theory has seen dramatic theoretical development since it was first introduced in the early 1960s, and applied research has explored its efficacy in such domains as politics, health, and commerce. This chapter notes a dearth in political campaign inoculation scholarship in recent years and calls for renewed interest. A survey of inoculation research offers a nuanced portrait of how inoculation has functioned in campaigns, yet several findings remain unexplained by the theory. The chapter concludes with proposals for future political campaign inoculation research, exploring new campaign technologies and new insights into how inoculation functions in political campaigns.

Re-thinking anxiety: Using inoculation messages to reduce and reinterpret public speaking fears

Inoculation theory offers a framework for protecting individuals against challenges to an existing attitude, belief, or state. Despite the prevalence and damaging effects of public speaking anxiety, inoculation strategies have yet to be used to help individuals remain calm before and during public speaking. We aimed to test the effectiveness of an inoculation message for reducing the onset of public speaking anxiety, and helping presenters interpret their speech-related anxiety more positively. Participants (Mage = 20.14, SD = 2.72) received either an inoculation (n = 102) or control (n = 128) message prior to engaging a public speaking task and reported a range of anxiety-related perceptions. Accounting for personality characteristics and perceptions of task importance, and relative to control participants, those who received the inoculation message reported significantly lower pre-task anxiety, and following the task, reported that they had experienced lower somatic anxiety, and that the inoculation message had caused them to view their nerves in a less debilitating light. Inoculation messages may be an effective strategy for helping participants reframe and reduce their apprehension about public speaking, and investigating their efficacy in other stress-inducing contexts may be worthwhile.

Political Humor on the Radio, Image Repair, and Gracie Allen's 1940 Presidential Campaign

During her fictional 1940 presidential campaign, popular radio star Gracie Allen was the target of criticism after her colleague told a joke referencing First Lady Eleanor Roosevelt. Allen responded to the criticisms with a public letter. In this analysis, Benoits image repair typology is used to study Allens letter. A total of 5 implications are drawn, including issues of celebrity roles, the effectiveness of mortification during image repair efforts, and challenges and benefits of humor in an image repair situation, to better understand historical political radio humor—an under-explored focus of image repair scholarship.

Open Letters From the National Football League, Concussion Prevention, and Image-Repair Rhetoric

Open letters offer a unique focus for rhetorical analysis in sport communication, forming a message that is both interpersonal (the attempt to reflect dialogue through a letter writer and its recipients) and public (the “open” part of the open letter). The National Football League (NFL) attempted image repair when it used open letters to respond to accusations that it was not doing enough to protect athletes against devastating effects of concussions. Through the use of Benoit’s theory of image repair, the authors found that Commissioner Goodell’s open letters relied on 2 main image-repair strategies: reducing offensiveness and corrective action. They consider the implications of these rhetorical choices for the complicated merging areas of sport, communication, and health in the NFL’s open letters.

Speaking of Speech with the Disciplines: Collaborative Discussions about Collaborative Speech.

As Lecturer of Speech in the Institute for Writing and Rhetoric at Dartmouth College, I have joined an ongoing conversation about speech that spans disciplines. This article takes a step back from looking at communication across the curriculum as a program and instead looks at one of the earliest stages of the process — conversations about speech with the disciplines. Exploring our meta-communication — our speaking with the disciplines about speech — highlights some of the discoveries we have made about speech through our conversations.