Jelena Simićević

Gender differences in travel behaviour and willingness to adopt sustainable behaviour

ABSTRACT This paper presents pioneering research on gender differences in travel behaviour in southeastern Europe. The study analyses the socio-economic and main travel characteristics (particularly parking) of men and women. Additionally, it examines the influence of parking demand management measures on their behaviour, in terms of the willingness of men and women to reduce car use and to adopt more sustainable behaviour. The results reveal significant differences between genders in most of the characteristics examined. Moreover, it is shown that women are less car dependent and more sensitive to parking pricing and, therefore, more willing to replace a car journey with public transport. These findings suggest that gender should be an essential parameter when user behaviour is examined and modelled. Furthermore, the results indicate that gender differences must be considered when transport policy is created to affect the behaviour of men and women equally. The achievement of social equality is one of the primary objectives of sustainable development.