Jennifer Ann Algie
University of Wollongong
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Publication
Featured researches published by Jennifer Ann Algie.
Journal of Prevention & Intervention in The Community | 2010
Jennifer Ann Algie; John R. Rossiter
This research studies fear patterns within fear appeal anti-speeding television commercials. A pattern of fear is the sequence of fear arousal and fear reduction, if any, that is felt by the viewing audience when exposed to a fear appeal advertisement. Many road safety advertisers use fear appeals, such as “shock” advertising, that result in fear arousal, leaving the viewer feeling extremely tense. The moment-to-moment reactions of young drivers to 12 road safety commercials are gauged using a dynamic, temporal measure of fear. The fear patterns generated from each ad are analyzed and a new perspective on creating fear appeal road safety advertisements, with an emphasis on fear-relief, fear-partial relief, and fear-only patterns, is discussed.
International Journal of Nonprofit and Voluntary Sector Marketing | 2008
Elias Kyriazis; Gary I Noble; Jennifer Ann Algie; John Cantrell
Traffic Injury Prevention | 2016
Sherrie-Anne Kaye; Ioni M. Lewis; Jennifer Ann Algie; Melanie J. White
Journal of Nonprofit & Public Sector Marketing | 2008
John Cantrell; Elias Kyriazis; Gary I Noble; Jennifer Ann Algie
The Journal of the Australasian College of Road Safety | 2011
Jennifer Ann Algie
Archive | 2007
Janette Rowland; Jennifer Ann Algie
Archive | 2008
Jennifer Ann Algie; John R. Rossiter; Sandra C. Jones
Archive | 2007
Kylie M. Smith; Sandra C. Jones; Jennifer Ann Algie
Centre for Accident Research & Road Safety - Qld (CARRS-Q); Faculty of Health; Institute of Health and Biomedical Innovation | 2016
Sherrie-Anne Kaye; Ioni M. Lewis; Jennifer Ann Algie; Melanie J. White
Archive | 2015
Nathan Turnbull; Jennifer Ann Algie
