Jennifer Keeling Bond

Consumer Preferences for Locally Made Specialty Food Products Across Northern New England

Does willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont? Two food categories are investigated: low-end (

What Influences Consumer Choice of Fresh Produce Purchase Location

5) and high-end (

Going Local: Exploring Consumer Behavior and Motivations for Direct Food Purchases

20) products. Premia estimates are compared across states and across base prices within states using dichotomous choice contingent valuation methods. Results suggest that the three states of northern New England have many similarities, including comparable price premia for the lower-priced good. However, there is some evidence that the premium for the higher-priced good is greater for the pooled Vermont and Maine treatment than for the New Hampshire treatment. Vermont and New Hampshire residents are willing to pay a higher premium for a

Understanding consumer interest in product and process-based attributes for fresh produce

20 than for a

What to Choose? the Value of Label Claims to Fresh Produce Consumers

5 food item, while the evidence suggests that Maine residents are not.

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays, ads in magazines, radio spots, and electronic newsletters. To attract new customers who do not currently admit a preference for purchasing direct, producers may find greater success by locating in convenient-to-reach venues, showcasing a variety of colorful offerings, and working to enhance the overall aesthetic appeal of market locations.