Jessica Braojos

IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms: The moderator role of social media capability

Abstract This study examines the impact of information technology (IT)-enabled knowledge ambidexterity on innovation performance, and the potential moderator role of social media capability on a sample composed of 100 small U.S. firms. The empirical analysis suggests that IT infrastructure enables the firm to explore new knowledge and exploit existing/new knowledge to innovate more and better. We also find that social media capability has a positive moderator role in this equation: IT infrastructure and social media capabilities work together to enable knowledge ambidexterity.

From traditional education technologies to student satisfaction in Management education: A theory of the role of social media applications

Abstract Understanding how information technology (IT) resources create value in Management education requires new and more powerful theories. This research examines the impact of IT resources on Management education using the case method. We theorize that traditional education technologies enable instructors to engage students to increase learning performance, which in turn leads to greater student satisfaction, and that social media applications can amplify these relationships. The empirical analysis, partial least squares path modeling performed on survey and secondary data from 94 Spanish students in a Management course, supports our theory.

How information technology influences opportunity exploration and exploitation firm’s capabilities

Abstract Understanding how and why some firms have proficiency in exploring and exploiting opportunities is a cutting-edge research problem. Our central thesis is that information technology (IT) performs a key role in firms’ opportunity exploration and exploitation. We test the proposed theory using partial least squares path modeling on a combination of survey and secondary data from 203 Spanish firms. We find that: (1) IT infrastructure provides the foundation to build business experimentation and the flexibility to sense and explore business opportunities; and (2) IT-enabled business flexibility helps firms to develop the operational proficiency to exploit opportunities and increase their performance.

How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Abstract We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.

Social Media Capability and New Product Development Performance: An Empirical Investigation

Failures in new product development (NPD) can be attributed to failures in matching products to customers’ needs. Social media users can interact with the firm giving feedback that can help to crea...