Joan Ferrés

La competencia mediática : propuesta articulada de dimensiones e indicadores = Media Competence : Articulated Proposal of Dimensions and Indicators.

changes occurring in the media environment over the last decade force us to revise the parameters from which media education is to be implemented today, in a new age of communications. This article seeks to provide some criteria that media education or media literacy should follow, and especially a coordinated proposal of dimensions and indicators to define the new media competence. The proposal has been made by the authors of this article from the contributions made by 50 renowned Spanish and foreign experts in Media Literacy. The proposal focuses on six major dimensions: languages; technology; interaction processes; production and dissemination processes; ideo- logy and values, and the aesthetic dimension. And it is structured around two areas of work in every dimension: the production of their own messages and the interaction with outside messages. We propose to develop this media education in the context of participatory culture, combining critical and aesthetic thinking with the expressive capa- city; the development of personal autonomy with social and cultural commitment. Finally, we propose to combine technological revolution with neurobiological revolution, assuming changes produced in the conception of the human mind, especially as regards the importance of emotions and unconscious processes over reasoned and cons- cious ones.

La eficacia comunicativa en la educación: potenciando las emociones y el relato

En la investigacion que da pie a estas paginas se aborda la problematica de la eficacia de la comunicacion educativa mediante una doble estrategia metodologica. Se administraron mas de 1.200 cuestionarios a profesionales de cuatro instituciones dedicadas a la comunicacion persuasiva, dos tradicionales, la iglesia y la escuela, y dos de creacion mas reciente, el periodismo y la publicidad. Probablemente son los cuatro colectivos con mas fuerza socializadora en los ultimos siglos. Para este articulo se analizaron de manera especial las respuestas de los educadores en torno a la concepcion de los procesos comunicativos y a los requisitos necesarios para la eficacia comunicativa, y se compararon con las de los demas colectivos, sobre todo con las de los profesionales de la publicidad. Finalmente se confrontaron todas estas respuestas con algunas aportaciones que se han hecho desde la neurociencia durante las ultimas decadas en torno al funcionamiento de la mente humana, especialmente en relacion con la toma de decisiones, para ver que propuestas comunicativas ofrecen una mayor garantia de eficacia. Del conjunto de los resultados se desprende para los educadores la necesidad de superar una comunicacion polarizada estrictamente en lo cognitivo, centrada en la transmision, mas preocupada por garantizar la oferta que por crear una demanda, y la de abrirse a las potencialidades comunicativas de la emocion, de la interaccion y del storytelling.

Myths of romantic love and gender-based violence in the fan forum of the spanish teen series Los Protegidos

By analysing the fan forum of a popular Spanish teen series aimed at young people, Los Protegidos (2010–12), this study explores how stereotypical myths and beliefs about romantic love are maintained. The article interprets comments made by Spanish fans of the series about the reactions and behaviours of the leading couple. We found that fan forum participants evaluate the couple’s behaviour according to gender stereotypes. They justify the male character’s aggressive behaviour towards the female character and blame her for her mistreatment. Based on the analysis results, we reflect on the perpetuation of myths that justify violence in romantic relationships.

Three paradoxes in the approach to educational technology in the education studies of the Spanish universities

The education studies of the Spanish universities are not alien to technological innovations, but their approach to them tends to be basically instrumental. Neuroscience’s contributions about the functioning of the minds that interact with these technologies give new perspectives to the academic world; perspectives that are necessary for optimizing teaching-learning processes. This article analyses the recent scientific production on ICT and innovation in Spanish higher education, as well as the Spanish university teaching guides of education degree subjects about technologies. This critical analysis is organized around three paradoxes related to information, rationality and critical sense. Comparing the analysis results with the discoveries of neuroscience during the last decades reveals limits and contradictions in those areas that tend to be considered strongest in the technology-education relationship. We draw conclusions for revising the parameters for the approach to ICT in university education.

Qualitative-quantitative analysis of narrative structures: The narrative roles of immigrants in Spanish television series

Abstract This paper presents a qualitative-quantitative method of analysis for semiotic narrative, applied to a case study of the image projected by immigrants in Spanish television series. The results contain five narrative prototypes in which immigrant characters tend to appear in Spanish television series. We consider the possible effects of recurring narrative settings on the construction of a public image of immigration in Spain.