Matilde Obradors

Approach to the new videographies analysis: Case study of immigrant representations in the Social Innovation Laboratory videos (SIL UBIQA)

Abstract In this paper, we propose a methodology of analysis for new videographies based on an analytical grid. We base our epistemological starting point on various critical cultural study authors, a semiotic analysis, and a critical discourse analysis. We apply the grid to a case study composed of a series of videos titled Identibuzz: Hybrid identities, which was created within UBIQA, a Basque social innovation laboratory. In order to fully grasp the results of the analysis, we briefly outline some data referring to transnational migrations in Spain as well as the representation of immigrants in Spanish mainstream media. We then compare the representations of immigrants in the videos to that in mainstream media to analyze the dissection between new videographies and more traditional video genres.

Qualitative-quantitative analysis of narrative structures: The narrative roles of immigrants in Spanish television series

Abstract This paper presents a qualitative-quantitative method of analysis for semiotic narrative, applied to a case study of the image projected by immigrants in Spanish television series. The results contain five narrative prototypes in which immigrant characters tend to appear in Spanish television series. We consider the possible effects of recurring narrative settings on the construction of a public image of immigration in Spain.