Josep Rialp Criado

Generation and transfer of knowledge in IT‐related SMEs

Purpose – The purpose of this paper is to examine the generation and transfer of knowledge in information technology‐related small and medium enterprises (SMEs).Design/methodology/approach – Based on a survey of 105 employees from 30 organizations in Barcelona, Spain, the authors use a structural equation approach to validate the conceptual model.Findings – Personal motivation and the opportunity to learn from other employees are critical to generate knowledge. The attitudes and abilities of those who take part in the transfer process are also relevant, and this is especially true in cases when knowledge is highly tacit. Personal development is one example of knowledge‐based organizational and social development.Practical implications – The results point to the importance of the roles of managers and employees as bearers of initiative, voluntary effort and commitment. At the same time, they suggest that the firms strategic planning process should include the knowledge to be transferred.Originality/value ...

The Impact of Social Media Marketing on the Relationship Among Dynamic Capabilities and Performance

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing still seems not clear, given the novelty and the difficulty of measuring their impact on business performance. This study uses data from 191 Spanish firms from several sectors, to measure the impact of the intensity of use of social media marketing on the relationship among the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence that supports the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for any kind of business.