Jui-Che Tu

Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan

This study explores the characteristics of rental goods, integrates the green concept in the design and development, and introduces the concept of product service into the rental consumption trend in Taiwan. This study takes the questionnaire survey to collect various opinions of the consumers to rental consumption and also classifies the Taiwanese consumers into five clusters based on the life styles, and the names of clusters are simple financial management cluster, environment and taste cluster, fashionable and flexible cluster, careful purchase cluster, and smart consumption cluster. Finally, conclusions are as follows. (1) The green consumption cognition and attitude of the consumers to the environmental goods can help to master the factor of green consumption property for developing the rental commodities. (2) The market segmentation of the rental consumption market can be enhanced by the variables of available life styles. (3) The applications with product service rental characteristics should take the opinion feedback of the consumers into the sustainable product development conditions and expand the service property of the product. (4) As the cost of cradle-to-cradle recycling pattern is high, the support and promotion of the government can help to construct the business model of product service rental consumption and develop the rental economy.

Construction of customization development procedures in product service systems

Customization can match consumers’ individual needs and avoid the unnecessary waste and use of the producers’ materials. In order to lower the impact of products on the ecological environment, this study explored and analyzed customization development procedures in product service systems (PSSs). Decision-making analysis was conducted on the development factors of customization, and important elements and weight factors related to environmental benefits were identified according to the analytical result. The research methods included three stages. First, literature review and analysis were conducted to generalize the criteria of PSSs and customization development. Second, expert interviews, literature review, and the analytic network process were conducted to identify the key elements of the customization development procedures in PSSs. Finally, a customization development procedure was designed for a PSS, and a customization development evaluation tool was planned as the important criterion for product customization development procedures in PSSs.

Applying the Theory of Problem-Solving and AHP to Develop Eco-innovative Design

Technology advancement and industry development not only bring people diversified products and convenience in using goods but also causes high pollution to environment. For recent years, people have begun to reflect on environment and emphasize on environment protection, and many enterprises have begun to think about how to balance products and environment. Therefore, the concept of “eco-innovative design” is more and more valued by various fields. This study utilizes theory of inventive problem solving (TRIZ) to generate eco-innovative principle and further uses AHP (Analytic Hierarchy Process) to find out optimal design scheme under multi-criteria decision-making. An example of O’right’s green product “ECO-Bottle:treeInTheBottle” is used to demonstrate feasibility of method proposed in this study. This study is divided into three stages. The first stage, data collecting, adopts literature discussion and focus group discussion. KJ method is used for classification and three aspects of green design strategy are obtained: green material, environment safety and expenses. The second stage is data mapping, which maps 40 inventive principles in contradiction matrix of TRIZ into 39 engineering parameters so as to form innovative principles. At the third stage of decision weight, expert questionnaire and 9-point scale about previous-stage data are used to generate a weighted model of relationships between target, sub evaluation criteria and detailed rules. Finally, eco-friendly recycled bottle is used for verification, questionnaire survey is implemented among 10 experts and 10 consumers, and ANOVA is adopted to test consistency. Therefore, this study applies TRIZ into “ECO-Bottle” and proposes ecoinnovative design rule as well as optimal design scheme chosen through multi-criteria decision-making. From the viewpoint of green enterprise business, this study establishes green product strategy and evaluation, weighs various hierarchies including green materials, environment safety and expenses, and finally sets up eco-innovative design rules and weight model that can be used as a reference for future researchers and scholars.

Influential Factors and Strategy of Sustainable Product Development under Corporate Social Responsibility in Taiwan

This study aimed to adopt the perspective of corporate social responsibility (CSR) to explore the intention of sustainable product development in Taiwan, as well as leading to the creation of influential factors that affect corporate sustainable product development intention. In this research, the induction analysis was conducted to understand the implementation of sustainable product development, and this was supplemented with questionnaire surveys and in-depth interviews to evaluate developmental intention. In addition, principal component analysis was used for factor analysis and content analysis in the 6 W expression method, leading to the creation of the influential factors. The research results have demonstrated that the factors affecting the intention of corporate sustainable product development include having a sustainable design and a development purpose, a corporate development purpose, sustainable development concepts, a sustainable design value, a sustainability concept, and a manufacturing process quality. For sustainable product development, corporate social responsibility needs to be most concerned with the added value of products, regulation requirements, and accommodation of the industrial chain, costs, and quality.

An assessment model and guidelines for multimedia computer recycling from the life cycle design standpoint

With the changes of life style, the sales volume of multimedia computers keeps growing. Like other electric products, multimedia computers are assembled by many pieces of materials and have short usage periods, which would result in heavy environmental load. To reduce the environmental burden effectively the characteristics of life cycle design should be taken into account at the start of product design. The purpose of this study is to investigate the environmental impact from multimedia computers by the analysis of LCA (life cycle assessment) and to establish the checking guidelines for designers in the process of product development. After a checking assessment list is formed, an applied example is followed to support the result. This paper is based on analytical and research concepts to develop, apply and assess the whole model of recycling materials. At the start of the research, foreign and domestic literature reviews relating to green design, are made. Then the research flow and environmental assessment tools are assured and thereafter the screened design principle and checking list are produced. Meanwhile, the example of multimedia computers development is applied to explain how to reduce the environmental load and damage during the process of development. Matched with the opinions of scholars, experts and users, the example is utilized to evaluate and to approve the effectiveness of this assessment model under this study.

Establishing sustainable design and development for plastic mold under product service system

Face the energy recovery and environmental concerns and policy, the plastic molds design and develop have to focus on the issues of the lead-free, non-toxic, recyclable, re-manufactured, and integrate environmental protection and technology etc. Hence, this study adopts the product service system to integrate product and service to meet consumer demands. Furthermore, this system concept combines the procedures of design, manufacture, and distribution. This procedure of service supply will improve product life cycle for reduced environmental impact, satisfy the concepts of the reuse and remanufacturing of raw materials, reduce production waste, and further achieve the purpose of dematerialization. The purpose of this research is to construct the impact factors of the sustainable design and development of plastic molds on product service. This study integrates expert interviews and the literature review to list the principles of the sustainable design and development of plastic molds; the results of this study sum up 6 capital dimensions and 30 evaluation indicators, which are analyzed through the analytical hierarchy process, and add the plastic mold application process to provide complete products and services that improve the sustainable design, development process, and evaluation criteria of plastic molds.

Fuzzy AHP and fuzzy TOPSIS integrated multicriteria decision-making scheme employing Chinese environmental esthetics for facility layout design evaluation

Facility layout presents a complex design challenge. It is particularly regarded as a vital issue in Chinese society and throughout Asian countries where Feng Shui, the ancient and revered Chinese practice governing environmental esthetics, has played and continues to play a vital role in man-made design. In this research, the innovative merger of a fuzzy analytic hierarchy process and a fuzzy technique for order preference by similarity to ideal solution integrating a fuzzy multicriteria decision-making methodology is proposed for solving facility layout design evaluation problems. Our research draws on the traditional analytic methodology of the Feng Shui model and employs the proposed scheme for solving an actual office layout design evaluation problem. In a comparison of the results of our investigations, a positive numerical evaluation demonstrates the feasibility and efficiency of the proposed scheme, and suggests its applicability with other MCDM problems.

Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

This study expands the definition of the poor group and attempts to delve into and make known the phenomenon of poverty in Taiwan and aims to explore the goals and possibilities of the BOP consumer market. Through a questionnaire survey and expert interviews, this research adopts the concept of sustainability to discuss the lifestyle and consumption characteristics of the BOP group and establishes a design strategic norm of the sustainable products. The findings show that the BOP group in Taiwan is new poverty or working poor and high quality and common prices are the main requirements; these should be introduced into the development model of sustainable design.

Forming brand identity and promotion strategy of creative industry in Indonesia

Indonesia creative industry has been occupying a position the 4th from 10 economic sectors in the category of the work force in 2012. Creative industry contributed IDR 11,799,568 its people or 10.65% in the total workforce to national 110,808,154 people. The significant growth and contribution of creative industry toward Indonesia economic and employment as shown, and expectation that there will be more people interested in opening a business in the creative industries and further expand employment, therefore, it is important to determine what is actually happening on the smallest sector of creative industry, the economic practitioners and how they run the business. This studies intends to determine the brand identity and promotion strategy of the top 3 creative industries sector in Indonesia; culinary, fashion and craft. At the end of study, it explained four significant factor to develop brand identity and promotion strategy based on the study results. The research may have significant in forming successful brand identity and promotion strategy in creative industry.

The study of consumer involvement for green design messaging via the internet of things with interactive marketing

Environment protection and green messaging are two important global issues. The Internet of things (IOT) with interactivity is a new communication medium. How to promote the concepts of environment protection and green design messaging via the IOT with interactive marketing and analyze the consumer involvement is the aim of the study. The methods of case analysis and focus group are used for analysis. The results show that consumers prefer to buy products with green design messaging via the IOT with interactive marketing obviously.