Julia R. Lippman

Gender and Media: Content, Uses, and Impact

Although research offers compelling evidence to suggest that men and women are far more similar than they are different across a wide variety of domains, our perceptions of gender difference can lead us to believe that men and women do inhabit distinct gendered universes and can trigger self-fulfilling prophecies that confirm these expectations. These perceptions can even guide how academics choose to interpret the research literature.

Our Scripted Sexuality The Development and Validation of a Measure of the Heterosexual Script and Its Relation to Television Consumption

The heterosexual script describes the set of complementary but unequal roles for women and men to follow in their romantic and sexual interactions. The heterosexual script is comprised of the sexual double standard (men want sex and women set sexual limits), courtship strategies (men attract women with power and women attract men through beauty and sexiness), and commitment strategies (men avoid commitment and women prioritize relationships). Despite evidence that women and men are aware of this script, and it is prominent in the media, there is no existing measure of endorsement of the heterosexual script. In Studies 1 and 2, we develop and validate a measure of endorsement of the heterosexual script. In Study 3, we demonstrate that television consumption predicts stronger endorsement of the heterosexual script. We discuss the implications of endorsement of the heterosexual script for sexual health and provide suggestions for future research using this scale.

Girl Power or Powerless Girl? Television, Sexual Scripts, and Sexual Agency in Sexually Active Young Women

Both traditional gender roles and traditional heterosexual scripts outline sexual roles for women that center on sexual passivity, prioritizing others’ needs, and self-silencing. Acceptance of these roles is associated with diminished sexual agency. Because mainstream media are a prominent source of traditional gender portrayals, we hypothesized that media use would be associated with diminished sexual agency for women, as a consequence of the traditional sexual roles conveyed. We modeled the relations among television (TV) use, acceptance of gendered sexual scripts, and sexual agency (sexual assertiveness, condom use self-efficacy, and sexual shame) in 415 sexually active undergraduate women. As expected, both TV exposure and perceived realism of TV content were associated with greater endorsement of gendered sexual scripts, which in turn were associated with lower sexual agency. Endorsement of gendered sexual scripts fully mediated the relation between TV use and sexual agency. Results suggest that endorsement of traditional gender roles and sexual scripts may be an important predictor of college women’s sexual agency. Interventions targeting women’s sexual health should focus on encouraging media literacy and dismantling gender stereotypic heterosexual scripts. Online slides for instructors who want to use this article for teaching are available on PWQs website at http://journals.sagepub.com/page/pwq/suppl/index.

A Song to Remember: Emerging Adults Recall Memorable Music

The present study employs a mixed methods approach to understanding the psychological functions and contexts of music use. Seventy-six emerging adults selected a single piece of music that they considered personally significant and elaborated on the reasons for this significance in response to written prompts. A constant comparative analysis of these retrospective accounts revealed three major themes. Specifically, participants selected music that helped them cope with a transition, facilitated self-reflection, or elicited positive memories. Additionally two metathemes emerged: participants selected music with lyrics that resonated with their own experiences or that helped them feel less alone. Quantitative analyses revealed systematic differences between the three major themes. Results are discussed in light of the psychological functions music may serve.

I Did It Because I Never Stopped Loving You The Effects of Media Portrayals of Persistent Pursuit on Beliefs About Stalking

This experiment examines the effects of media portrayals of persistent pursuit on beliefs about stalking. Exposure to a film that depicted persistent pursuit as scary led participants to endorse fewer stalking-supportive beliefs. Although exposure to a film that depicted persistent pursuit as romantic did not lead to greater endorsement of stalking-supportive beliefs for all participants, it did have this effect among those higher in perceived realism or transportation. Possible mediators of the relation between media exposure and beliefs about stalking are also explored. Results indicate that media portrayals of gendered aggression can have prosocial effects, and that the romanticized pursuit behaviors commonly featured in the media as a part of normative courtship can lead to an increase in stalking-supportive beliefs. This latter finding may have implications for the legal support female stalking victims are able to access.

Contributions of Social Comparison and Self-Objectification in Mediating Associations Between Facebook Use and Emergent Adults' Psychological Well-Being

Although Facebook was created to help people feel connected with each other, data indicate that regular usage has both negative and positive connections to well-being. To explore these mixed results, we tested the role of social comparison and self-objectification as possible mediators of the link between Facebook use and three facets of psychological well-being: self-esteem, mental health, and body shame. Participants were 1,104 undergraduate women and men who completed surveys assessing their Facebook usage (minutes, passive use, and active use), social comparison, self-objectification, and well-being. Data were analyzed using structural equation modeling, testing separate models for women and men. Models for each gender fit the data well. For women and men, Facebook use was associated with greater social comparison and greater self-objectification, which, in turn, was each related to lower self-esteem, poorer mental health, and greater body shame. Mediated models provided better fits to the data than models testing direct pathways to the mediators and well-being variables. Implications are discussed for young peoples social media use, and future directions are provided.

Sexual Object or Sexual Subject? Media Use, Self-Sexualization, and Sexual Agency Among Undergraduate Women:

Objectification theorists argue that repeated exposure to sexually objectifying media content leads to higher levels of self-objectification. Although consequences of self-objectification for women’s sexual health and sexual agency have been proposed, efforts to test these connections have been infrequent and have yielded inconsistent results. We used structural equation modeling to test connections between exposure to three media genres (women’s magazines, lifestyle reality TV, and situation comedies), self-sexualization, and four dimensions of sexual agency among 754 heterosexual and bisexual undergraduate women aged 16–23 (M = 18.5). Our assessments of sexual agency focused on sexual assertiveness, condom use self-efficacy, sexual affect, and alcohol use to feel sexual. Findings confirmed our expectations. More frequent consumption of women’s magazines, lifestyle reality TV programs, and situation comedies each predicted greater self-sexualization, which in turn predicted greater use of alcohol to feel sexual, less condom use self-efficacy, and more negative sexual affect. We discuss implications for women’s sexual well-being and for research on media sexualization. We also offer suggestions for practitioners, parents, and educators to disrupt the associations among media use, self-sexualization, and diminished sexual agency. Online slides for instructors who want to use this article for teaching are available on PWQ’s website at http://journals.sagepub.com/page/pwq/suppl/index