Julio Cesar Zilli

INDICAÇÃO GEOGRÁFICA E DESENVOLVIMENTO: UM PANORAMA ATUAL DA REGIÃO DE INDICAÇÃO DE PROCEDÊNCIA DOS VALES DA UVA GOETHE

The paths that lead to the development of a region consider the economic, environmental, social and cultural particularities of each area, as well as the direct and indirect participation of the public and private spheres of a given region. An alternative for small producers from less developed regions to enter the market, thus generating impacts on the development of the region GUILHERME SPIAZZI DOS SANTOS, ADRIANA CARVALHO P. VIEIRA, JULIO CESAR ZILLI, DEBORA VOLPATO 113 PIDCC, Aracaju/Se, Ano VII, Volume 12 no 03, p.112 a 130 Out/2018 | www.pidcc.com.br is the Geographical Indication, an intellectual property asset that provides differentiation and guarantee of legal protection. It is an intellectual property registry granted by the National Institute of Industrial Property (INPI) for collective use by the actors of a delimited region. Therefore, this study aims to identify the current panorama of the development of the Goethe Grapes Valleys region. Methodologically, the study was characterized as a descriptive and exploratory research, with a bibliographical strategy qualitative approach. The research shows that the region of Goethe Grape Vales has shown positive increases in its economic indicators, however, it needs to work on human and social issues to achieve a balanced development condition for the region.

O compartilhamento do conhecimento em uma empresa do setor do vestuário localizada na cidade de Criciúma, SC a partir do processo de sucessão familiar

The succession process is essential for family businesses to remain competitive in the environment they are inserted. In this sense, the sharing of knowledge becomes important so that knowledge is passed from one generation to another. Thus, the present study aimed to analyze the sharing of knowledge in the succession process of a family-owned clothing company that has been in the market for twenty-seven years. Regarding the ends, the research was classified as descriptive and as to means, a case study. The data were collected through a structured interview conducted in the company with the successor and predecessor of the company. In the results we identified that knowledge was shared before, during and after the succession process, and that the same occurs until the present day within the business environment as the predecessor still holds a position in the company.

DIAGNÓSTICO MERCADOLÓGICO: um estudo em uma vinícola nos Vales da Uva Goethe – Santa Catarina DOI: http://dx.doi.org/10.5892/ruvrd.v15i2.3132

In an increasingly competitive environment, organizations need to develop differentiated marketing strategies to meet your target audience. In this sense, the study aims to present the procedures for the preparation of a marketing diagnosis in a winery located in the region delimited by the Provenance Indication of the Valley of Goethe Grape. Methodologically it characterized as an applied, descriptive and literature, using the deductive method of investigation with a qualitative approach. The research strategies, was made use of desk research and a case study, by non-participant observation technique and in-depth interview. They observed forces to be deployed to customers and some weaknesses that need to be addressed to strengthen the positioning of the wine market and expand its operations and participation. After identifying the strengths and weaknesses, threats and opportunities analyzes were performed these points using the SWOT matrix. The data point to the need for attention to the compound marketing promotion..

VALES DA UVA GOETHE E CLUSTERS: UMA ANALISE DO INSTRUMENTO

portuguesAs Indicacoes Geograficas (IG’s), ligadas a sua tipicidade, estimulam a valorizacao dos recursos territoriais e o surgimento de novos nichos de mercados. Por sua vez, a articulacao entre os produtores de uma determinada regiao, pode levar tambem ao estabelecimento de clusters considerado como uma possivel estrategia de desenvolvimento e/ou fortalecimento economico de uma regiao. O presente artigo tem como objetivo verificar se o reconhecimento de uma IG pode ser um instrumento propulsor para a formacao de um cluster em determinadas regioes. Em um segundo momento, objetiva-se ainda indicar se um grupo de indicacoes geograficas reconhecidas e proximas pode direcionar a um segundo nivel de organizacao de um cluster, com especializacao das indicacoes geograficas, formando um cluster de IG. Metodologicamente, utilizou-se de uma pesquisa qualitativa e descritiva permitindo a aproximacao da vivencia social. Quanto aos meios de investigacao classifica-se como bibliografica. Assim, a partir da analise realizada e considerando-se os dados bibliograficos avaliados, poderia se afirmar que neste contexto a Indicacao de Procedencia dos Vales da Uva Goethe pode ter contribuido para a inducao do incipiente cluster enoturisticos e vitivinicola que vem sendo observado na regiao delimitada. EnglishGeographical Indications (GIs), linked to its typicality, stimulate the valuation of land resources and the emergence of new niche markets. In turn, the relationship between the producers in a region, can also lead to the establishment of clusters considered as a possible development strategy and / or economic strength of a region. This article aims to determine whether the recognition of a GI can be a driver instrument for the formation of a cluster in certain regions. In a second step, the objective is to also indicate whether a group of recognized and nearby geographical indications can direct a second level of organization of a cluster, with specialization of geographical indications, forming a cluster of IG. The method employed is a qualitative and descriptive research allowing the approach of social life. As for the means of investigation is classified as literature. Thus, from the analysis and considering the evaluated bibliographic data, it could be said that in this context the Provenance indication of the Valley of the Grape Goethe may have contributed to the induction of incipient enoturisticos cluster and wine that has been observed in the defined region.