gho Jun

Design of Tag Match Advertising System and the Evaluation of the Business Model

This paper designs the dasiatag matchpsila advertising system which uses mobile RFID. Tag match advertising (TMA) combines features of the mobile RFID characteristics and content match advertising model on the Internet. TMA can be defined as dasiaan advertising model, based on mobile RFID application, which offers advertisement for users after the consideration of userspsila demographic information, the location and time when users scan a RFID tag and the content of the tag when users scan it. This paper proposes the architectures and the user interface of TMA and evaluates the feasibilities of the business model by assessing the assumptions that are the basis of structured model.

Tag-based Evaluation Model for Economic Feasibility Analysis of Mobile RFID System in Ubiquitous Space

It is important issue how to evaluate the economic feasibility of computing factors in the real world when we build ubiquitous spaces. In this paper, we propose a simple model that can evaluate the economic feasibility of mobile RFID-based ubiquitous computing system which enables seamless communication between offline and online via embedded computing factors in the real world. To achieve this, we explore the meaning of mobile RFID system, the difference between our research and extant researches concerning the evaluation of economic feasibility in RFID system, and propose the so-called `Tag-based Evaluation Model` (TEM) which is an evaluation model to access the economic feasibility of mobile RFID systems. We also analyze the TEM via simulation cases based on proposed model and discuss the future of TEM.