Arum Park

The Three Dimensions of Book Evolution in Ubiquitous Computing Age: Digitalization, Augmentation, and Hypermediation

This paper suggests a framework for the book evolution in ubiquitous computing age. Based on the review of the academic researches and industrial development, we suggest the three dimensions of the evolution of books: digitalization, augmentation, and hypermediation. Based on the framework, we suggest three research and business development directions: 1) Open Hypermediation, 2) e-Book Augmentation, and 3) Mobile-Device Based Augmentation.

A near field communication adoption and its impact on Expo visitors behavior

We investigate the determinants of NFC reuse intention and Expo loyalty on Expo.We used motivation-opportunity-ability framework and satisfaction transfer.Motivation, opportunity and ability are significant to the NFC value.NFC users self-efficacy does not affect the NFC satisfaction.NFC value, NFC satisfaction and Expo satisfaction affects Expo loyalty. Utilization of advanced smart technologies and online-to-offline/offline-to-online marketing has resulted in the adoption of near field communication (NFC) in many expositions (Expos). The objective of NFC is to enhance and revitalize the Expo experience of visitors. Thus, this study focused on the motivation-opportunity-ability framework and satisfaction transfer of visitors who process information using NFC to understand NFC reuse intention and Expo loyalty. We hypothesized that information quality (motivation), organizational support for using NFC at an Expo (opportunity), and self-efficacy (ability) influence NFC value and NFC satisfaction. NFC value would influence satisfaction with NFC and with the Expo, which then influences NFC reuse intention and Expo loyalty, respectively. A survey of 309 visitors at the Expo showed that information quality and organizational support influenced perceived value and satisfaction of NFC. Self-efficacy influenced the perceived value of but not the satisfaction with NFC. Further, the perceived NFC affected NFC reuse intention and Expo loyalty through satisfaction with NFC and satisfaction with the Expo, respectively. This study thus expands the scope of study on NFC by demonstrating the need for utilization of NFC and by empirically demonstrating the importance of NFC.

Action Research on Development and Application of Internet of Things Services in Hospital.

Objectives Services based on the Internet of Things (IoT) technologies have emerged in various business environments. To enhance health service quality and maximize benefits, this study applied an IoT technology based on NFC and iBeacon as an omni-channel service for patient care in hospitals. Methods Application of the IoT technology based on NFC and iBeacon was conducted in a general hospital during August 2015 through June 2016, and the development and evaluation results were aligned to an action research framework. The five phases in the action research included diagnosing, planning action, taking action, evaluating action, and specifying learning phases. Results During the first two phases, problems of functional operations in a hospital were diagnosed and eight service models were designed by using iBeacon and NFC to solve the problems. Service models were applied to the hospital by installing beacons, wearable beacons, beacon scanners, and NFC tags during the third phase. During the fourth and fifth phases, the roles and benefits of stakeholders participating in the service models were evaluated, and issues and knowledge of the whole application process were derived and summarized from technological, economic, social and legal perspectives, respectively. Conclusions From an action research perspective, IoT-based healthcare services were developed and verified. IoT-based services enable the hospital to acquire lifelog data for precision medicine and ultimately be able to go one step closer to precision medical care. The derived service models could provide patients more enhanced healthcare services and improve the work efficiency and effectiveness of the hospital.