Jürg Schwarz

Effects of an Advanced Practice Nurse In-Home Health Consultation Program for Community-Dwelling Persons Aged 80 and Older

To evaluate the effects of an advanced practice nurse (APN) in‐home health consultation program (HCP) on quality of life, health indicators (falls, acute events), and healthcare utilization.

How to communicate sustainable tourism products to customers: results from a choice experiment

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and rationality of communication elements in a fictional travel brochure designed for a typical beach holiday but managed according to sustainability principles. In phase two, a choice experiment was conducted to test how Swiss, German, British and US travellers could be influenced by varying visual and textual communication elements in the fictional brochure (based on Mexico for US respondents and Menorca for all others). The choice experiment produced 3006 responses from an online survey in the four countries. Results confirm a general preference for emotionally laden communication styles for sustainable tourism products, while respondents were indifferent to the emotionality of standard product feature communications. Respondents did not show a preference for the inclusion of a graph explaining the products sustainability attributes.

Do sustainability experienced travellers prefer a more rational communication of the sustainability of a tourism product

This study empirically examines, in four countries, which communication style (emotional or rational) is most appropriate for addressing sustainabilityexperienced travellers. There are only small differences compared to the average tourist. Rational communication elements, which explain the sustainability of the product, become more important for this specific customer group. However, most emotional communication elements are still more important in most countries, indicating that experienced tourists also process sustainability information in a heuristic way.