Kangbae Lee

A Study on the Effects of Quality Management Systems on the Job Satisfaction, Organizational Commitment and Management Performance in Shipping Companies

This study aims to investigate the effect of quality management system in the shipping companies on the job satisfaction, organizational commitment, management performance. The quality management system is divided into operational accountability, employee management, crewman management, ship management, and sailing management based on previous study. Targets of survey are companies which are registered in Korean ship owner`s association and Korea ship manager`s association as of 2011. A total of 236 questionnaires are collected from shipping companies in Basan and Kyongnam from October 15 through November 5 in 2011. The result shows that operational accountability and employee management of quality management systems are mightily important in the shipping company. In the future research, based on analysis of shipping company`s characteristics, the study for shipping companies which are perceived by customers could be conducted.

A Study on the Effects of a Relationship Marketing on the Customer Response and Long-Term Relationship Orientation in Freight Forwarder

This study aims to analyze a relationship marketing of freight forwarders, and based on this, customer`s satisfaction, trust, and long-term relationship orientation are additionally analyzed. Through previous research, a relationship marketing of freight forwarders is considered, at the same time, the key factors of a relationship marketing is divided into reputation, physical feature, size, and professionalism. Targets of survey are companies which are registered in Korea complex transportation forward association. And a total of 292 questionnaires are collected from freight forwarder in Basan and Kyongnam from November 7 through November 18 in 2011. The result of hypothesis testing, show that relations between freight forwarders and customers is mightily important. In the future research, what effects of maintaining relation between freight forwarders and customers should be analyzed.

Improvement of u-Multiplex Services

Movie theaters are a representative room to enjoy a cultural life. Recently, the type of theater gets changed into multiplex including the waiting space mixed with convenient and cultural facilities. To provide the continuous and successful improvement of the multiplex services, its economic evaluation is required in business point of view. However, existing studies for the substantial evaluation of multiplex services are insufficient. Therefore, this study aims to introduce models and plans to improve the services as evaluating multiplex services applied with ubiquitous technology(u-multiplex) by interview and simulation.