Karl D. Skold

Meat export marketing: Lessons from successful exporters

Exporting high-valued products in general, and meat and meat products in particular, has not been a marketing alternative explored by many purveyors of such products, A series of interviews with executives of successful meat exporting firms was conducted to determine alternative successful strategies and methods of exporting meat and meat products. This article compiles their responses and provides a step-by-step summary of the meat export process from the decision to export to the actual mechanics of exporting.