Kaspar Schattke

Distinguishing source of autonomy support in relation to workers' motivation and self-efficacy.

ABSTRACt The purpose was to investigate the relationship between autonomy support by managers and co-workers and employees work motivation and self-efficacy in two studies. In Study 1, a sample of 343 Swedish workers completed surveys, and in Study 2, we followed up with a subsample of 98 workers one year later. As in previous studies, managers support of autonomy was significantly positively related to workers outcomes. However, the results of Study 1 also showed that co-worker autonomy support was related to these outcomes over and above the effects of manager support. Study 2 showed that changes in autonomy support from co-workers during one year significantly predicted motivation and self-efficacy one year later, while change in support from managers was unrelated to outcomes later. These findings provide evidence for the importance of both vertical and horizontal sources of support.

Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences

This research investigated gender differences of Millennials’ online and offline prosocial intentions to support charitable events for the causes of breast cancer and homeless youth after exposure to Facebook appeals to self-benefit and others-benefit, as well as with respect to their empathy identification with the cause and their social-oriented moral identity. In general, the results agree with the literature indicating that women tend to be more altruistic, empathetic, and moral than men. Paradoxically, the findings indicate that, within a social media context, emotions related to altruism, empathy toward the cause, and socially oriented moral identity are factors more closely predictive of males’ inclinations to engage in activities to support charitable events. Whereas women are already more predisposed to helping others, nonprofit marketers must emotionally prod men to help others through specific emotional hooks for prosocial behaviors.

Activity-Related Incentives as Motivators in Open Innovation Communities

Many companies are using open innovation projects to create new and innovative ideas. Individuals who engage in open innovation usually participate voluntarily and without monetary rewards. What motivates these individuals and how can their motivation be increased? In two studies, the authors identify activity-related incentives as crucial. The authors find that achievement-related incentives and, with some limitations, power-related incentives positively correlate with optimal motivation, flow experience, and self-reported behaviour, when voluntarily working with an open innovation software platform. The authors conclude that open innovation projects should focus on activity-related incentives to enhance participants’ motivation for open innovation and their flow experience.

The social context for value co-creations in an entrepreneurial network

Purpose – The purpose of this paper is to study micro-level research into the social dimensions of entrepreneurial partnerships assessed by the influences of: the degree of interpersonal attraction, the strength of relational norms and the level of partner trustworthiness on value co-creations in an emerging biotechnology network. Design/methodology/approach – Financial and scientific partnerships were investigated by structured interviews with entrepreneurs. Financial partnerships were also studied using interviews with lead investors. Research design and analyses were based on a Conditional Process Model. Findings – Partner trustworthiness was found to be critical for the co-creation of value in both types of partnerships. In financial partnerships, the level of interpersonal attraction and relational norms strength acted independently as antecedents of partner trustworthiness. Only the entrepreneur linked interpersonal attraction directly to value co-creation. Both entrepreneurs and lead investors perc...

Motivations to Support Charity-linked Events After Exposure to Facebook Appeals: Emotional Cause Identification and Distinct Self-determined Regulations

Nonprofit organizations are increasingly dependent on the involvement of Millennial constituencies. Three studies investigated their motivations to support charity-linked events: emotional identification with a cause, self-determination theory (SDT) regulations, and context-related Facebook promotions. This article addresses the recent call to expand SDT research from a simple analysis of autonomous versus controlled motivation, to studying the effects of all the regulations in the SDT continuum, in particular, the inclusion of the tripartite dimensions of intrinsic motivation and integrated motivation. Results demonstrated that the greater the emotional identification with the cause, the stronger was the tendency to support the charity-linked event. Also, the results in these social media contexts revealed that specific intrinsic dimensions (e.g., experience stimulation) are motivators of online and offline support, as is the personal value nature of integrated regulation. Whereas only autonomous motivational regulations predicted support for the two events organized specifically a for charitable causes, both autonomous and controlled regulations predicted support of a for-profit event organized with a charitable cause as an adjunct. These findings can assist practitioners in designing more effective social media communications in support of charity-linked events.

Gaining Millennial women’s support for a fashion show: Influence of fashion experiences, gender identity and cause-related Facebook appeals

Abstract The present research was designed to examine the effects of Millennial women’s past fashion experiences and gender identity on both online and offline support of a luxury fashion show from a cause-related social media perspective, while investigating the specific relative effects of manipulating the promotion of the fashion products and of the charitable cause. A Conditional Process Model proposed a direct effect of Millennial women’s history of fashion experiences on their online and offline support of a fashion show. Female gender identity was proposed as a mediator of this direct effect and the Facebook event page appeal (augmented cause versus augmented fashion) as the moderator. The participants were (N = 218) female Millennials at a Canadian university business school. Data collection was conducted online in two phases using Qualtrics. Gender identity was found to be an important predictor of online and offline support of a fashion show promoted on Facebook. It also significantly mediated any effect of Millennial women’s past fashion experiences on this event support. Also, compared to a normal product-oriented Facebook appeal, one that included an emotional link to the cause produced greater online and offline support for the fashion show and attracted a wider clientele. This unique online study of digitally savvy and socially conscious Millennial women can inform both fashion businesses and non-profit organizations of the mutual advantages of ensuring an adequate emphasis on the cause in their cause-related fashion marketing. It also brings to light the importance of addressing social media communication to characteristics of female gender identity.