Katherine M. White

A tale of two theories : a critical comparison of identity theory with social identity theory

Identity theory and social identity theory are two remarkably similar perspectives on the dynamic mediation of the socially constructed self between individual behavior and social structure. Yet there is almost no systematic communication between these two perspectivies; they occupy parallel bur separate universes. This article describes both theories, summarizes their similarities, critically discusses their differences and outlines some research directions. Against a background of metatheoretical similarity, we find marked differences in terms of 1) level of analysis, 2) the role of intergroup behavior, 3) the relationship between roles and groups, and 4) salience of social context and identity. Differences can be traced largely to the microsociological roots of identity theory and the psychological roots of social identity theory. Identiy theory may be more effective in dealing with chronic identities and with interpersonal social interaction, while social identity theory may be more useful in exploring intergroup dimensions and in specifying the sociocognitive generative details of identity dynamics.

The theory of planned behaviour: Self-identity, social identity and group norms

The aim of the present study was to examine further the role that self-identity plays in the theory of planned behaviour and, more specifically, to: (1) examine the combined effects of self-identity and social identity constructs on intention and behaviour, and (2) examine the effects of self-identity as a function of past experience of performing the behaviour. The study was concerned with the prediction of intention to engage in household recycling and reported recycling behaviour. A sample of 143 community residents participated in the study. It was prospective in design: measures of the predictors and intention were obtained at the first wave of data collection, whereas behaviour was assessed two weeks later. Self-identity significantly predicted behavioural intention, a relationship that was not dependent on the extent to which the behaviour had been performed in the past. As expected, there was also evidence that the perceived norm of a behaviourally relevant reference group was related to behavioural intention, but only for participants who identified strongly with the group, whereas the relationship between perceived behavioural control (a personal factor) and intention was strongest for low identifiers.

The Theory of Planned Behavior Applied to Young People's Use of Social Networking Web Sites

Despite the increasing popularity of social networking Web sites (SNWs), very little is known about the psychosocial variables that predict peoples use of these Web sites. The present study used an extended model of the theory of planned behavior (TPB), including the additional variables of self-identity and belongingness, to predict high-level SNW use intentions and behavior in a sample of young people ages 17 to 24 years. Additional analyses examined the impact of self-identity and belongingness on young peoples addictive tendencies toward SNWs. University students (N = 233) completed measures of the standard TPB constructs (attitude, subjective norm, and perceived behavioral control), the additional predictor variables (self-identity and belongingness), demographic variables (age, gender, and past behavior), and addictive tendencies. One week later, they reported their engagement in high-level SNW use during the previous week. Regression analyses partially supported the TPB: attitude and subjective norm significantly predicted intentions to engage in high-level SNW use with intention significantly predicting behavior. Self-identity, but not belongingness, significantly contributed to the prediction of intention and, unexpectedly, behavior. Past behavior also significantly predicted intention and behavior. Self-identity and belongingness significantly predicted addictive tendencies toward SNWs. Overall, the present study revealed that high-level SNW use is influenced by attitudinal, normative, and self-identity factors, findings that can be used to inform strategies that aim to modify young peoples high levels of use or addictive tendencies for SNWs.

Social influence in the theory of planned behaviour : The role of descriptive, injunctive, and in-group norms

The present research investigated three approaches to the role of norms in the theory of planned behaviour (TPB). Two studies examined the proposed predictors of intentions to engage in household recycling (Studies 1 and 2) and reported recycling behaviour (Study 1). Study 1 tested the impact of descriptive and injunctive norms (personal and social) and the moderating role of self-monitoring on norm-intention relations. Study 2 examined the role of group norms and group identification and the moderating role of collective self on norm-intention relations. Both studies demonstrated support for the TPB and the inclusion of additional normative variables: attitudes; perceived behavioural control; descriptive; and personal injunctive norms (but not social injunctive norm) emerged as significant independent predictors of intentions. There was no evidence that the impact of norms on intentions varied as a function of the dispositional variables of self-monitoring (Study 1) or the collective self (Study 2). There was support, however, for the social identity approach to attitude-behaviour relations in that group norms predicted recycling intentions, particularly for individuals who identified strongly with the group. The results of these two studies highlight the critical role of social influence processes within the TPB and the attitude-behaviour context.

Predicting adolescents' use of social networking sites from an extended theory of planned behaviour perspective

The popularity of social networking sites (SNSs) among adolescents has grown exponentially, with little accompanying research to understand the influences on adolescent engagement with this technology. The current study tested the validity of an extended theory of planned behaviour model (TPB), incorporating the additions of group norm and self-esteem influences, to predict frequent SNS use. Adolescents (N=160) completed measures assessing the standard TPB constructs of attitude, subjective norm, perceived behavioural control (PBC), and intention, as well as group norm and self-esteem. One week later, participants reported their SNS use during the previous week. Support was found for the standard TPB variables of attitude and PBC, as well as group norm, in predicting intentions to use SNS frequently, with intention, in turn, predicting behaviour. These findings provide an understanding of the factors influencing frequent engagement in what is emerging as a primary tool for adolescent socialisation.

The Prediction of Above-Average Participation in Volunteerism: A Test of the Theory of Planned Behavior and the Volunteers Functions Inventory in Older Australian Adults

In the present prospective study of 81 older volunteers from a nonprofit organization in Australia, the authors compared the predictive utility of I. Ajzens (1988) theory of planned behavior with that of E. G. Clary and M. Snyders (1991) functional approach to volunteering. The authors mailed questionnaires to 385 volunteers in two waves of data collection. The first wave measured theory-of-planned-behavior variables and functional-approach variables. The second wave measured self-reported volunteering behavior for the previous month. Regression analyses supported both the theory of planned behavior and the functional approach; the theory of planned behavior accounted for a significantly larger proportion of variance in above-average participation in self-reported volunteerism. The findings of the present study provided some support for both the theory of planned behavior and the functional approach as models of self-reported volunteerism.

Keeping in constant touch: The predictors of young Australians' mobile phone involvement

Little is known about the psychological underpinnings of young peoples mobile phone behaviour. In the present research, 292 young Australians, aged 16-24years, completed an online survey assessing the effects of self-identity, in-group norm, the need to belong, and self-esteem on their frequency of mobile phone use and mobile phone involvement, conceptualised as peoples degree of cognitive and behavioural association with their mobile phone. Structural equation modelling revealed that age (younger) and self-identity significantly predicted the frequency of mobile phone use. In contrast, age (younger), gender (female), self-identity and in-group norm predicted young peoples mobile phone involvement. Neither self-esteem nor the need to belong significantly predicted mobile phone behaviour. The present study contributes to our understanding of this phenomenon and provides an indication of the characteristics of young people who may become highly involved with their mobile phone.

Improving Attitude-Behavior Correspondence Through Exposure to Normative Support From a Salient Ingroup

Two experiments were conducted to test predictions derived from social identity/self-categorization theory concerning the role of group norms in attitude-behavior consistency. In Experiment 1, 160 students who could be classified as having a more or less certain target attitude were exposed to attitude congruent versus incongruent normative support from a relevant reference group (own university) under conditions of low versus high group salience. Experiment 2 was very similar in design and methodology (N = 180), but a different correlate of attitude accessibility was used (an experimental manipulation of repeated expression), the target attitude was changed, and the reference group was gender. Across the 2 experiments there was consistent support for the hypothesis that participants would behave more in accordance with their attitudes when they received normative support for, rather than opposition to, their original attitude from a relevant reference group (i.e., their ingroup, not an outgroup). There was slightly weaker support for the second hypothesis that this effect would be stronger under high- than low-salience conditions. The third hypothesis (see Fazio, 1986), that attitude certainty and repeated expression of the attitude would strengthen attitude-behavior consistency, was well supported, as was the expectation that accessibility effects would be independent of reference group norm effects on attitude-behavior consistency.

Utilizing the Theory of Planned Behavior to Inform Change Management: An Investigation of Employee Intentions to Support Organizational Change

Utilizing the theory of planned behavior (TPB) as a framework for understanding employee intentions to support organizational change, this study examined the extent to which attitude, subjective norm, and perceived behavioral control (PBC) and the interactive effect of group norm and ingroup identification predicted intentions to carry out change-supportive activities. It also was hypothesized that communication and participation would increase intentions, with these relationships mediated by the TPB variables. The sample was 149 employees undergoing the first phase of a building relocation. Attitude, subjective norm, and PBC each predicted intentions. A significant interaction emerged, with group norm predicting intentions only for employees who identified strongly with their reference group. Employees who perceived sufficient information about the relocation reported stronger intentions, an effect that was partially mediated via subjective norm and PBC. Similarly, participation predicted intentions via subjective norm. Implications for fostering employee readiness for change are discussed.

Internet versus paper-and-pencil survey methods in psychological experiments: Equivalence testing of participant responses to health-related messages

Despite experiments being increasingly conducted over the internet, few studies have tested whether such experiments yield data equivalent to traditional methods’ data. In the current study, data obtained via a traditional sampling method of undergraduate psychology students completing a paper-and-pencil survey (N = 107) were compared with data obtained from an internet-administered survey to a sample of self-selected internet-users (N = 94). The data examined were from a previous study which had examined the persuasiveness of health-related messages. To the extent that internet data would be based on a sample at least as representative as data derived from a traditional student sample, it was expected that the two methodologies would yield equivalent data. Using formal tests of equivalence on persuasion outcomes, hypotheses of equivalence were generally supported. Additionally, the internet sample was more diverse demographically than the student sample, identifying internet samples as a valid alternative for future experimental research.