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Dive into the research topics where Keith Glanfield is active.

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Featured researches published by Keith Glanfield.


The Journal of General Management | 2018

Corporate branding’s influence on front-line employee and consumer value co-creation in UK household consumer markets

Keith Glanfield; Anna-Lena Ackfeldt; T.C. Melewar

General managers are presented with an extensive opportunity to innovate and gain market advantage from front-line employees (FLEs) and consumers working together to exchange services and co-create value. To do this, general managers need to understand more about what influences the content and quality of FLE and consumer service exchanges? What predisposes FLEs to commit to service exchange and value co-creation? And what organizational phenomena can general managers use to influence this predisposition? This article presents results from an empirical research study of FLEs employed by a firm that provides installation, servicing and emergency services to domestic households across the United Kingdom. The study reveals the importance of the firm’s corporate brand in its influence upon FLE’s sense of membership and attachment to a firm (organizational identity) and the consequent effect of this on their predisposition for service exchange (organizational commitment), that is, whether FLEs want to remain in their role, because they feel they ought to, want to or they have too much to lose by leaving.


International Studies of Management and Organization | 2017

Corporate Identity at the Stakeholder Group Level

Keith Glanfield; John Saunders; Heiner Evanschitzky; John M. Rudd

Abstract: There is a paucity of literature regarding the construction and operation of corporate identity at the stakeholder group level. This article examines corporate identity from the perspective of an individual stakeholder group, namely, front-line employees. A stakeholder group that is central to the development of an organization’s corporate identity as it spans an organization’s boundaries, frequently interacts with both internal and external stakeholders, and influences a firm’s financial performance by building customer loyalty and satisfaction. The article reviews the corporate identity, branding, services and social identity literatures to address how corporate identity manifests within the front-line employee stakeholder group, identifying what components comprise front-line employee corporate identity and assessing what contribution front-line employees make to constructing a strong and enduring corporate identity for an organization. In reviewing the literature the article develops propositions that, in conjunction with a conceptual model, constitute the generation of theory that is recommended for empirical testing.


Archive | 2018

Corporate Identity: How it is shaped in practice

Keith Glanfield; Ivo De Loo; Melina Manochin; Anna Ackfeldt


Archive | 2018

Marketing-as-Practice: Does practice make perfect?

Keith Glanfield; Carola Wolf; Gary Burke


Archive | 2016

Social psychology : a means of marketers maintaining and building internal influence in the firm by influencing the delivery of brand promises made in marketing communications activity

Keith Glanfield; Anna-Lena Ackfeldt


Archive | 2016

Who’s brand is it anyway? The role of corporate brands in post-acquisition employee integration

Keith Glanfield; Patrick Reedy; Christine Coupland


Archive | 2015

Managerialism and the decline of democratic consciousness

Patrick Reedy; Christine Coupland; Keith Glanfield


Archive | 2014

Who do you think you are? The influence of design on the development of group self in an emergency service delivery environment

Keith Glanfield; Leslie de Chernatony


Archive | 2014

There's no place for branding when fighting fires!

Keith Glanfield; Leslie de Chernatony; T.C. Melewar


Archive | 2014

Welcome to my “real world”: integrating practice, theory and research to reduce under-graduate student a-motivation and increase employability

Keith Glanfield; Nick Oppenheimer; Julian Lamb; Helen E. Higson

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