Kelly S. Fielding

Social identity, self-categorization, and leadership: A field study of small interactive groups

This article describes a social identity and self-categorization analysis of leadership. As people identify more strongly with a group, they increasingly confer leadership on fellow members who are group prototypical. They grant them power and influence through consensual social attraction and attributional processes. Leadership schemas, group membership variables, and leadership effectiveness perceptions were measured 1 week apart in Outward Bound groups. As predicted, (a) group identification, perceived leadership effectiveness, and social attraction increased over time, (b) leadership effectiveness was a positive function of social attraction and group prototypicality of the leader and was amplified among high-identifying participants, and (c) perceived leader schema typicality of the leader was a predictor of perceived leadership effectiveness, but was uninfluenced by identification. Unpredicted attribution effects are discussed. Copyright 1997 by the Educational Publishing Foundation.

Integrating social identity theory and the theory of planned behaviour to explain decisions to engage in sustainable agricultural practices.

The present research integrates core aspects of social identity theory with the theory of planned behaviour to investigate factors influencing engagement in sustainable agricultural practices. Using a two-wave prospective design, two studies were conducted with samples of farmers (N = 609 and N = 259, respectively). At Time 1, a questionnaire survey assessed theory of planned behaviour variables in relation to engaging in riparian zone management (a sustainable agricultural practice). In addition, intergroup perceptions (i.e. relations between rural and urban groups), group norms and group identification were assessed. At Time 2, self-reported behaviour was measured. There was support for the integrated model across both studies. As predicted, past behaviour, attitudes and perceived behavioural control were significant predictors of intentions, and intentions significantly predicted self-reported behaviour. Group norms and intergroup perceptions were also significant predictors of intentions providing support for the inclusion of social identity concepts in the theory of planned behaviour. More supportive group norms were associated with higher intentions, especially for high-group identifiers. In contrast, more negative intergroup perceptions were associated with lower intentions and, unexpectedly, this effect only emerged for low-group identifiers. This suggests that in the context of decisions to engage in riparian zone management, an important sustainable agricultural practice, high identifiers are influenced predominantly by in-group rather than out-group considerations, whereas low identifiers may attend to cues from both the in-group and the out-group when making their decisions.

Determinants of household water conservation: The role of demographic, infrastructure, behavior, and psychosocial variables

Securing water supplies in urban areas is a major challenge for policy makers, both now and into the future. This study aimed to identify the key determinants of household water use, with a view to identifying those factors that could be targeted in water demand management campaigns. Objective water use data and surveys were collected from 1008 households in four local government areas of southeast Queensland, Australia. Results showed that demographic, psychosocial, behavioral, and infrastructure variables all have a role to play in determining household water use. Consistent with past research, household occupancy was the most important predictor of water use. Households in regions recently exposed to drought conditions and higher-level restrictions also used less water than those who had less experience with drought. The effect of water efficient technology was mixed: some water efficient appliances were associated with less water use, while others were associated with more water use. Results also demonstrated the importance of considering water use as a collective behavior that is influenced by household dynamics. Households who reported a stronger culture of water conservation used less water. These findings, along with evidence that good water-saving habits are linked to water conservation, highlight the value of policies that support long-term cultural shifts in the way people think about and use water.

An experimental test of voluntary strategies to promote urban water demand management

In light of the current and future threats to global water security the current research focuses on trialing interventions to promote urban water conservation. We report an experimental study designed to test the long-term impact of three different interventions on household water consumption in South East Queensland. Participants from 221 households were recruited and completed an initial survey, and their houses were fitted with smart water meters which measured total water usage at 5 s intervals. Households were allocated into one of four conditions: a control group and three interventions groups (water saving information alone, information plus a descriptive norm manipulation, and information plus tailored end-user feedback). The study is the first to use smart water metering technology as a tool for behaviour change as well as a way to test the effectiveness of demand management interventions. Growth curve modelling revealed that compared to the control, the three intervention groups all showed reduced levels of household consumption (an average reduction of 11.3 L per person per day) over the course of the interventions, and for some months afterwards. All interventions led to significant water savings, but long-term household usage data showed that in all cases, the reduction in water use resulting from the interventions eventually dissipated, with water consumption returning to pre-intervention levels after approximately 12 months. Implications for water demand management programs are discussed.

Determinants of young Australians’ environmental actions: the role of responsibility attributions, locus of control, knowledge and attitudes

The current study investigates determinants of young Australians’ pro-environmental intentions and actions. Two samples of young people took part in the research: 12 - 17-year-olds (N = 1529) currently in secondary schooling and 18 - 24-year-olds (N = 2192) in post-secondary schooling or workforce. All participants completed an online ‘Youth and the Environment Survey’ that assessed perceived responsibility of community and government to protect the environment, locus of control, environmental concern, self-reported environmental knowledge, pro-environmental intentions, pro-environmental behaviour and environmentally harmful behaviour. Attributing greater responsibility to the community was related to more positive environmental intentions and actions, whereas, attributing greater responsibility to the government for environmental protection was related to more negative environmental intentions and behaviour. In addition, young people with higher environmental concern and knowledge, and a more internal locus of control in relation to the environment, reported stronger pro-environmental intentions and behaviour, and less environmentally harmful behaviour.

Australian politicians’ beliefs about climate change: political partisanship and political ideology

Despite the scientific consensus on anthropogenic climate change and its implications, there is considerably less certainty or strength of belief among the general public in some industrialised countries. One explanation for the lack of consensus is the partisan nature of political debate about climate change. A survey of Australian politicians demonstrates that political party affiliation and ideology have a powerful influence on climate change beliefs. Politicians from Labor and Green parties (centre-left and progressive parties) exhibited beliefs that were more consistent with scientific consensus about climate change than non-aligned or conservative leaders. Moreover, political ideology (left–right) emerged as the most important predictor of politicians’ climate change beliefs. These findings highlight the role of political partisanship and ideology in undermining consensus around climate change and suggest the need to build consensus through constructing climate change messages that appeal to closely held values and which advance the discussion of solutions along non-partisan lines.

Energizing and De-Motivating Effects of Norm-Conflict

Norms have a pervasive influence on behavior, yet previous research has not addressed that people often face conflicting norms from multiple ingroups. The current research addresses this gap in the context of proenvironmental behavior and demonstrates two effects predicted by the novel theoretical position we offer: People can be de-motivated by norm-conflict, or conversely, norm-conflict can encourage people to take action. Studies 1 and 2 demonstrated that norm-conflict is associated with increased perceived effectiveness for those with positive attitudes to the issue and reduced perceived effectiveness for those with moderate attitudes, and effectiveness perceptions mediated an indirect effect on behavioral intentions. Study 3 found that perceived effectiveness also moderates the effects of norm-conflict such that norm-conflict only influences intentions when perceived effectiveness is high. Norm-conflict is both positively and negatively related to behavioral decision making, suggesting additional considerations in the design of social norms-based interventions.

A social identity analysis of climate change and environmental attitudes and behaviors: insights and opportunities

Environmental challenges are often marked by an intergroup dimension. Political conservatives and progressives are divided on their beliefs about climate change, farmers come into conflict with scientists and environmentalists over water allocation or species protection, and communities oppose big business and mining companies that threaten their local environment. These intergroup tensions are reminders of the powerful influence social contexts and group memberships can have on attitudes, beliefs, and actions relating to climate change and the environment more broadly. In this paper, we use social identity theory to help describe and explain these processes. We review literature showing, how conceiving of oneself in terms of a particular social identity influences our environmental attitudes and behaviors, how relations between groups can impact on environmental outcomes, and how the content of social identities can direct group members to act in more or less pro-environmental ways. We discuss the similarities and differences between the social identity approach to these phenomena and related theories, such as cultural cognition theory, the theory of planned behavior, and value-belief-norm theory. Importantly, we also advance social-identity based strategies to foster more sustainable environmental attitudes and behaviors. Although this theoretical approach can provide important insights and potential solutions, more research is needed to build the empirical base, especially in relation to testing social identity solutions.

Supporters and Opponents of Potable Recycled Water: Culture and Cognition in the Toowoomba Referendum

Public opposition to potable recycled water remains an implementation barrier. A potable recycled water scheme was rejected in a referendum by the Toowoomba community of Queensland, Australia. Toowoomba is treated here as a case study. Focus groups were undertaken with supporters and opponents of recycled water to qualitatively explore influences on their voting behavior in the referendum. The theoretical frameworks of cultural theory and motivated social cognition are used together to analyze the values, beliefs, and psychological needs shaping recycled water attitudes and policy preferences. The results illustrate how popular value-basis theories play out at the local level through community recycled water discourse. Differences were observed in attitudes to uncertainty and change, and reliance on worldview arguments. Biases in information processing were revealed, with supporters and opponents selectively attending to information aligned with their own values. Worldview and selective cognition influenced levels of trust in authorities and perceived risk.

Providing information promotes greater public support for potable recycled water

In spite of the clear need to address water security through sourcing new and alternative water supplies, there has been marked resistance from some communities to the introduction of recycled water for potable use. The present studies tested the effectiveness of providing relatively brief information about the recycled water process and the safety of recycled water on cognitive, emotional and behavioral responses. Three information conditions (basic information or basic information plus information about pollutants in the water, or information that puts the risk of chemicals in the water in perspective) were compared to a no information control condition. Across three experiments there was general support for the hypothesis that providing information would result in more positive cognitive, emotional, and behavioral responses to recycled water. Information increased comfort with potable recycled water and, in general, participants in the information conditions expressed more positive emotions (Experiment 1 & 3), less negative emotions (Experiment 3), more support (Experiment 1 & 3), and lower risk perceptions (Experiment 1 & 3) than those in the no information control condition. Participants who received information also drank more recycled water than control participants (Experiment 1 & 2, although the differences between conditions was not statistically significant) and were significantly more likely to vote in favor of the introduction of a recycled water scheme (Experiment 3). There was evidence, however, that providing information about the level of pollutants in recycled water may lead to ambivalent responses.