Kenneth R. Mayer
Cleveland State University
Network
Latest external collaboration on country level. Dive into details by clicking on the dots.
Publication
Featured researches published by Kenneth R. Mayer.
Business Communication Quarterly | 1995
Sandra J. Nelson; Douglas C. Smith; Kenneth R. Mayer; William P. Galle
The results of an ABC Undergraduate Studies Committee survey of members to determine the status of computer use in business communication courses are presented in this article. The majority of business communication instructors require students to complete all assignments on the com puter, and some instructors provide software training. Stu dents predominantly are using WordPerfect on networked IBM or IBM-compatible computers in labs managed by the college.
Journal of Business and Technical Communication | 1992
Kenneth R. Mayer; Sandra J. Nelson
Recommendations to the developer of an undergraduate desktop publishing course are given concerning scholastic level and prerequisites, purpose and objectives, instructional resources and methodology, assignments and evaluation, and a general course outline. By using desktop publishing, students gain experience in preparing documents that are professional in form and content. After students master the hardware and software, instructional emphasis shifts to page layout and graphic design principles that students apply to the development of documents commonly prepared in the workplace.
The Bulletin of the Association for Business Communication | 1991
Kenneth R. Mayer
Recently, another computerized writing aid has joined the list of software which business writers use to complement their word processors computerized textual analysis programs, commonly called style analyzers. Although this software cannot do everything that a business communication instructor or editor can do, it can systematically detect a wide variety of common problems with writing style, readability, grammar, wordiness, and word usage. If properly used, style analyzers can be a useful tool for business writing student and instructor alike. This article examines how style analyzers operate and offers advice on using textual analysis software in business
Business Communication Quarterly | 1980
Kenneth R. Mayer
ness writing; (2) they can apply these elements to any business writing assignment; and (3) students and instructor have a &dquo;common denominator&dquo; to use for analysis and discussion of writing problems. But the most important part of the course lies in the actual writing (and rewriting) of the letters and reports that are needed to handle various business situations. Through their writing (and critiques of their writing) students can see how these elements are essential parts of the writing process. They also acquire an awareness of how good writing results from clear thinking.
Business Communication Quarterly | 1982
Kenneth R. Mayer
ing — an Overlooked Management Writing Skill
Archive | 1999
Marion S. Webb; Kenneth R. Mayer; Virginie Pioche; Lida Cherie Allen
Journal of Marketing for Higher Education | 2000
Marion S. Webb; Kenneth R. Mayer; Virginie Pioche
Journal of Teaching in International Business | 1998
Marion S. Webb; Kenneth R. Mayer; Virginie Piocrie
The Journal of Education for Business | 1989
Kenneth R. Mayer
The Journal of Education for Business | 2012
Kenneth R. Mayer