Kye-Sung Chon

Tourism destination image modification process: Marketing implications

Abstract This article, using the traveller behaviour model presented by Gunn 1 in conjunction with an empirical analysis of American tourists travelling overseas, examines how the tourist destination image and tourist perceptions are modified and enhanced through travel to that destination. A survey questionnaire of first-time travellers to South Korea revealed a positive change in attitude to factors such as safety and scenery, as a result of the touristic experience. Marketing implications for South Korea are drawn.

Formulating and Evaluating Tou Rism Policy Using Importance-Performance Analysis

The purpose of this paper is to explore the applicability of Importance-Perform ance Analysis (IPA) technique in the formulation and evaluation of tourism policy. The authors discuss the use of this survey research technique and the key elements in the development of an effective research design using IPA. The paper illustrates how the IPA technique was used in two very different tourism destinations to solve problems and resolve tourism policy issues.

Marketing your community: Image analysis in Norfolk

The Norfolk, Virginia, Visitors Bureau wanted to attract people taking “mini-vacations”—weekend trips. To begin, the bureau had to find out what these travelers found attractive in Norfolk

An investigation of multicultural training practices in the restaurant industry: the training cycle approach

The restaurant industry is dealing with diversity in terms of its workforce, international customers and multinational business operations. Acknowledging diversity through multicultural training is beginning to appear in some restaurant companies. This study investigates how franchised restaurants utilize multicultural training programs from a training cycle approach. The findings indicate that high employee turnover rates are the primary reason that the majority of companies do not have a cultural diversity training program. Companies with a diversity training program report that such training is successful in improving interpersonal cross‐cultural skills.

Trends in Hospitality Management Literature: a Content Analysis

The aim of this paper was to examine the growth in the body of literature in the discipline of hospitality management for the 20-year period from 1967 to 1986. The topics studied and the methodological approaches in the published articles were examined using the content analysis technique. An analysis indicates information gathering shifts in the topics studied, the method of research used, and the type of authors of the published articles.

Marketing resorts to 2000: review of trends in the USA

Abstract The resort industry today faces a set of new challenges arising from changing travelers and environment. Aging of population in the tourist-generating countries, increase of two-income-earning households, increasing technological and service orientation by aging baby boomers, and the continued shift to a global economy are some of the new challenges the resort industry will continue to face throughout the 1990s and beyond. This article provides a state-of-the-art review of recent developments in the industry with respect to the environmental challenges the industry is facing today. It shows that only those resorts which recognize the changes occurring in the market place and ‘proactively’ responding to these changes will continue to be successful in the future. It also shows that resorts of tomorrow will have to implement ‘focused’ marketing strategies and deliver positive ‘product value’ to their clients.

Applying the strategic management process in the management of tourism organizations

Abstract This article describes how the strategic management process can be used by a tourism organization in the planning, development and management of its tourism resources. It is argued in this article that, in order for a tourism organization to make better estimates of the future and thus make sound management decisions, the organization should formally incorporate the strategic planning process into the structure of its operations. This article presents a strategic tourism management model and describes the ways the proposed model can be applied in the management of tourism organizations.

Thailand's tourism and hotel industry.

Thailand enjoyed a healthy growth of tourism in the 1980s. However, the countrys tourism industry faces new challenges. Political instability, the spread of AIDS within the Thai population, and an oversupply of hotels threatens the countrys tourism industry. In response, the Thai prime ministers office, the national tourism organization, and the private sector are vigorously trying to reestablish Thailands image and promote the country as a tourism destination. The future of the Thai tourism industry appears to be bright depending on political stability, government commitment, and cooperation of the public and private sectors to market Thailand as an ideal destination.

Vietnam's tourism industry: can it be kept afloat?

Vietnam has emerged from political isolation and its economy is now open to foreign investment. There exists great potential for the growth of tourism in the country. Numerous hotel projects are already under way and many more are planned. However, problems with financing, bureaucracy, government regulation of labor and land ownership, and a lack of tourism infrastructure remain a hindrance to foreign investment. Moreover, the former U.S. economic embargo has until recently hampered the involvement of U.S. companies in Vietnams development.

Current Economic Issues Facing the US Lodging Industry

The overbuilding in the lodging industry, the current economic recession, the Gulf War and the collapse of the real estate market collectively brought forth a major economic impact on the US lodging industry in recent years. Examines the current state of the US lodging industry and discusses strategies used by hospitality companies in response to the situation.