Lars Hall

Magic at the marketplace: Choice blindness for the taste of jam and the smell of tea.

We set up a tasting venue at a local supermarket and invited passerby shoppers to sample two different varieties of jam and tea, and to decide which alternative in each pair they preferred the most. Immediately after the participants had made their choice, we asked them to again sample the chosen alternative, and to verbally explain why they chose the way they did. At this point we secretly switched the contents of the sample containers, so that the outcome of the choice became the opposite of what the participants intended. In total, no more than a third of the manipulated trials were detected. Even for remarkably different tastes like Cinnamon-Apple and bitter Grapefruit, or the smell of Mango and Pernod was no more than half of all trials detected, thus demonstrating considerable levels of choice blindness for the taste and smell of two different consumer goods.

How something can be said about telling more than we can know: On choice blindness and introspection

The legacy of Nisbett and Wilsons classic article, Telling More Than We Can Know: Verbal Reports on Mental Processes (1977), is mixed. It is perhaps the most cited article in the recent history of consciousness studies, yet no empirical research program currently exists that continues the work presented in the article. To remedy this, we have introduced an experimental paradigm we call choice blindness [Johansson, P., Hall, L., Sikström, S., & Olsson, A. (2005). Failure to detect mismatches between intention and outcome in a simple decision task. Science, 310(5745), 116-119.]. In the choice blindness paradigm participants fail to notice mismatches between their intended choice and the outcome they are presented with, while nevertheless offering introspectively derived reasons for why they chose the way they did. In this article, we use word-frequency and latent semantic analysis (LSA) to investigate a corpus of introspective reports collected within the choice blindness paradigm. We contrast the introspective reasons given in non-manipulated vs. manipulated trials, but find very few differences between these two groups of reports.

Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.

Every day, thousands of polls, surveys, and rating scales are employed to elicit the attitudes of humankind. Given the ubiquitous use of these instruments, it seems we ought to have firm answers to what is measured by them, but unfortunately we do not. To help remedy this situation, we present a novel approach to investigate the nature of attitudes. We created a self-transforming paper survey of moral opinions, covering both foundational principles, and current dilemmas hotly debated in the media. This survey used a magic trick to expose participants to a reversal of their previously stated attitudes, allowing us to record whether they were prepared to endorse and argue for the opposite view of what they had stated only moments ago. The result showed that the majority of the reversals remained undetected, and a full 69% of the participants failed to detect at least one of two changes. In addition, participants often constructed coherent and unequivocal arguments supporting the opposite of their original position. These results suggest a dramatic potential for flexibility in our moral attitudes, and indicates a clear role for self-attribution and post-hoc rationalization in attitude formation and change.

How the polls can be both spot on and dead wrong: using choice blindness to shift political attitudes and voter intentions.

Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptive to persuasion? We tested this premise during the most recent general election in Sweden, in which a left- and a right-wing coalition were locked in a close race. We asked our participants to state their voter intention, and presented them with a political survey of wedge issues between the two coalitions. Using a sleight-of-hand we then altered their replies to place them in the opposite political camp, and invited them to reason about their attitudes on the manipulated issues. Finally, we summarized their survey score, and asked for their voter intention again. The results showed that no more than 22% of the manipulated replies were detected, and that a full 92% of the participants accepted and endorsed our altered political survey score. Furthermore, the final voter intention question indicated that as many as 48% (±9.2%) were willing to consider a left-right coalition shift. This can be contrasted with the established polls tracking the Swedish election, which registered maximally 10% voters open for a swing. Our results indicate that political attitudes and partisan divisions can be far more flexible than what is assumed by the polls, and that people can reason about the factual issues of the campaign with considerable openness to change.

Biasing moral decisions by exploiting the dynamics of eye gaze

Significance Where people look generally reflects and reveals their moment-by-moment thought processes. This study introduces an experimental method whereby participants’ eye gaze is monitored and information about their gaze is used to change the timing of their decisions. Answers to difficult moral questions such as “Is murder justifiable?” can be influenced toward random alternatives based on looking patterns alone. We do this without presenting different arguments or response frames, as in other techniques of persuasion. Thus, the process of arriving at a moral decision is not only reflected in a participant’s eye gaze but can also be determined by it. Eye gaze is a window onto cognitive processing in tasks such as spatial memory, linguistic processing, and decision making. We present evidence that information derived from eye gaze can be used to change the course of individuals’ decisions, even when they are reasoning about high-level, moral issues. Previous studies have shown that when an experimenter actively controls what an individual sees the experimenter can affect simple decisions with alternatives of almost equal valence. Here we show that if an experimenter passively knows when individuals move their eyes the experimenter can change complex moral decisions. This causal effect is achieved by simply adjusting the timing of the decisions. We monitored participants’ eye movements during a two-alternative forced-choice task with moral questions. One option was randomly predetermined as a target. At the moment participants had fixated the target option for a set amount of time we terminated their deliberation and prompted them to choose between the two alternatives. Although participants were unaware of this gaze-contingent manipulation, their choices were systematically biased toward the target option. We conclude that even abstract moral cognition is partly constituted by interactions with the immediate environment and is likely supported by gaze-dependent decision processes. By tracking the interplay between individuals, their sensorimotor systems, and the environment, we can influence the outcome of a decision without directly manipulating the content of the information available to them.

Speakers’ Acceptance of Real-Time Speech Exchange Indicates That We Use Auditory Feedback to Specify the Meaning of What We Say

Speech is usually assumed to start with a clearly defined preverbal message, which provides a benchmark for self-monitoring and a robust sense of agency for one’s utterances. However, an alternative hypothesis states that speakers often have no detailed preview of what they are about to say, and that they instead use auditory feedback to infer the meaning of their words. In the experiment reported here, participants performed a Stroop color-naming task while we covertly manipulated their auditory feedback in real time so that they said one thing but heard themselves saying something else. Under ideal timing conditions, two thirds of these semantic exchanges went undetected by the participants, and in 85% of all nondetected exchanges, the inserted words were experienced as self-produced. These findings indicate that the sense of agency for speech has a strong inferential component, and that auditory feedback of one’s own voice acts as a pathway for semantic monitoring, potentially overriding other feedback loops.

Covert digital manipulation of vocal emotion alter speakers’ emotional states in a congruent direction

Significance We created a digital audio platform to covertly modify the emotional tone of participants’ voices while they talked toward happiness, sadness, or fear. Independent listeners perceived the transformations as natural examples of emotional speech, but the participants remained unaware of the manipulation, indicating that we are not continuously monitoring our own emotional signals. Instead, as a consequence of listening to their altered voices, the emotional state of the participants changed in congruence with the emotion portrayed. This result is the first evidence, to our knowledge, of peripheral feedback on emotional experience in the auditory domain. This finding is of great significance, because the mechanisms behind the production of vocal emotion are virtually unknown. Research has shown that people often exert control over their emotions. By modulating expressions, reappraising feelings, and redirecting attention, they can regulate their emotional experience. These findings have contributed to a blurring of the traditional boundaries between cognitive and emotional processes, and it has been suggested that emotional signals are produced in a goal-directed way and monitored for errors like other intentional actions. However, this interesting possibility has never been experimentally tested. To this end, we created a digital audio platform to covertly modify the emotional tone of participants’ voices while they talked in the direction of happiness, sadness, or fear. The result showed that the audio transformations were being perceived as natural examples of the intended emotions, but the great majority of the participants, nevertheless, remained unaware that their own voices were being manipulated. This finding indicates that people are not continuously monitoring their own voice to make sure that it meets a predetermined emotional target. Instead, as a consequence of listening to their altered voices, the emotional state of the participants changed in congruence with the emotion portrayed, which was measured by both self-report and skin conductance level. This change is the first evidence, to our knowledge, of peripheral feedback effects on emotional experience in the auditory domain. As such, our result reinforces the wider framework of self-perception theory: that we often use the same inferential strategies to understand ourselves as those that we use to understand others.

Preference Change through Choice

Publisher Summary This chapter discusses how choice feedback effects may explain peoples progression through a decision space. When presented with a structured questionnaire format with a long list of alternatives, 61.5% reported that the most important thing for them was to care for and prepare their children for life. The most important dimension to get a grip on choice-feedback dynamics is to pay close attention to the relationship between what economists would call stated and revealed preferences and what psychologists would call the attitude–behavior gap. The phenomenon of choice blindness is a choice paradigm inspired by techniques from the domain of close-up card magic, which permits the researcher to surreptitiously manipulate the relationship between choice and outcome that their participants experience. Choice blindness is a robust, replicable, and often dramatic effect. Once the participants in a choice blindness experiment have accepted and argued for the opposite of their choice, they have already displayed reversal of their initial preference.

Auditory feedback of one's own voice is used for high-level semantic monitoring: the "self-comprehension" hypothesis.

What would it be like if we said one thing, and heard ourselves saying something else? Would we notice something was wrong? Or would we believe we said the thing we heard? Is feedback of our own speech only used to detect errors, or does it also help to specify the meaning of what we say? Comparator models of self-monitoring favor the first alternative, and hold that our sense of agency is given by the comparison between intentions and outcomes, while inferential models argue that agency is a more fluent construct, dependent on contextual inferences about the most likely cause of an action. In this paper, we present a theory about the use of feedback during speech. Specifically, we discuss inferential models of speech production that question the standard comparator assumption that the meaning of our utterances is fully specified before articulation. We then argue that auditory feedback provides speakers with a channel for high-level, semantic “self-comprehension”. In support of this we discuss results using a method we recently developed called Real-time Speech Exchange (RSE). In our first study using RSE (Lind et al., in press) participants were fitted with headsets and performed a computerized Stroop task. We surreptitiously recorded words they said, and later in the test we played them back at the exact same time that the participants uttered something else, while blocking the actual feedback of their voice. Thus, participants said one thing, but heard themselves saying something else. The results showed that when timing conditions were ideal, more than two thirds of the manipulations went undetected. Crucially, in a large proportion of the non-detected manipulated trials, the inserted words were experienced as self-produced by the participants. This indicates that our sense of agency for speech has a strong inferential component, and that auditory feedback of our own voice acts as a pathway for semantic monitoring. We believe RSE holds great promise as a tool for investigating the role of auditory feedback during speech, and we suggest a number of future studies to serve this purpose.

DAVID: An open-source platform for real-time transformation of infra-segmental emotional cues in running speech

We present an open-source software platform that transforms emotional cues expressed by speech signals using audio effects like pitch shifting, inflection, vibrato, and filtering. The emotional transformations can be applied to any audio file, but can also run in real time, using live input from a microphone, with less than 20-ms latency. We anticipate that this tool will be useful for the study of emotions in psychology and neuroscience, because it enables a high level of control over the acoustical and emotional content of experimental stimuli in a variety of laboratory situations, including real-time social situations. We present here results of a series of validation experiments aiming to position the tool against several methodological requirements: that transformed emotions be recognized at above-chance levels, valid in several languages (French, English, Swedish, and Japanese) and with a naturalness comparable to natural speech.