Laura W. Jodice

Marketing Locally Harvested Shrimp to South Carolina Coastal Visitors: The Development of a Culinary Tourism Supply Chain

ABSTRACT This exploratory research investigated the connection between sales of shrimp at dockside retail establishments or by shrimp fishermen direct to the consumer, as well as the development of an effective culinary tourism supply chain for shrimp. Data from the South Carolina Coastal Tourism Survey (2004) were examined and the connection between wild, locally caught shrimp and tourism in South Carolina was investigated. Multiple regression analyses were conducted to determine the influence of 28 shrimp attributes on five different shrimp-tourism distribution options and revealed that four different combinations of shrimp attributes significantly influenced the food supply chain scenarios.