Leandro Rodrigues Lage

Pela adoção da perspectiva da pertinência em pesquisas comunicacionais

This essay proposes the notion of pertinence as a guiding element in communication research. If not a long time ago challenges such as defining the “communication object” seemed to be the main difficulties facing communication research, today choosing the best methodological approaches remains an unresolved issue. Even if at a first glance methodological hesitation seems to be negative, looking from another point of view, that of the wealth and diversity of communication research, method issues will show to be positive regarding the full development of the area, including the questions related the definition of the “communication objects”, which are multiple, requiring different methodological approaches. The notion of pertinence developed in this paper should be understood as part of the methodological effort to understand communication and its issues from three interconnected domains: theoretical, empirical and analytical. Keywords Pertinence. Communication. Research. Hermeneutics.