Lepa Babić

Differences in Motivation of Health Care Professionals in Public and Private Health Care Centers

Abstract It is very important to achieve client satisfaction in the health care sector, which is why the issue of motivation of health care professionals is always an interesting topic to explore. Having in mind the current situation in the private health care sector in Serbia, we have decided to examine the differences in satisfaction of motivational needs in health care professionals, with an emphasis on differences between health care professionals working in public and private health care centres. We have used Maslow and Herzbergs motivation theories when designing the appropriate questionnaire. The results obtained have revealed differences between subsamples. Health care professionals working in the private sector are more satisfied with their salaries, working conditions, job certainty and opportunities for professional development.

Contemporary Approach to Education in Organizations

In order to successfully meet the requirements of the knowledge-based economy, organizations turn more and more to the knowledge they possess, its application at the right time and in the right way, and all that with the aim to improve their business processes, achieve efficiency and quality in business and customer satisfaction. The topic of this research are organizations that strive for change and that rely on their knowledge and skills in order to become competitive, fast, and innovative, to create efficient knowledge to maximize their success, respond to the challenges of the knowledge-based economy and transform into a knowledgebased organization.