Libertad Troitiño Torralba

El perfil del smart tourist en Ávila

espanolEl presente trabajo pretende profundizar en el perfil del visitante actual en el contexto de los denominados Destinos Turisticos Inteligentes (DTI). Para ello, se realiza una reflexion inicial sobre la evolucion del concepto, desde el denominado Turista 1.0 o Consumer, hasta el nuevo Smart Traveller, entendido este como el Viajero/Turista 3.0 o Adprosumer. Los DTI han de conformarse atendiendo a criterios de sostenibilidad, accesibilidad, conocimiento e innovacion tecnologica. Sin embargo, su consideracion como smart, no ha de depender exclusivamente de su adecuacion tecnologica, sino que tienen que trabajar por el fomento de un desarrollo eficiente que abogue, en primer lugar, por mejorar e incrementar la calidad de vida de los residentes y, en segundo termino, por incorporar nuevas formulas de planificacion y unidades de gestion turistica, que contribuyan en la toma de decisiones y definicion de politicas acordes a las necesidades y singularidades del territorio, considerando en todo momento al visitante, como referente o punto de partida del proceso de conversion en DTI. En este sentido, esta comunicacion se aborda dichas circunstancias en un destino turistico espanol de dominante patrimonial, como es Avila. EnglishThis report intends to deepen the profile of the current visitor in the context of the so-called Intelligent Tourist Destinations (DTI). For this, an initial reflection is about the evolution of the concept tourist, from the so-called Tourist 1.0 or Consumer, to the new Smart Traveler, understood as the Traveler / Tourist 3.0 or Adprosumer. DTIs must comply with criteria of sustainability, accessibility, knowledge and technological innovation. However, destinations been considered as smart should not depend exclusively on their technological adequacy, but they must work for the promotion of efficient development that advocates. Firstly, to improve and increase the quality of life of residents, and secondly, to incorporate new planning recipes and tourism management units, which contribute to the decision making and definition of policies according to the needs and singularities of the territory, considering at all times the visitor, as a reference or starting point of the conversion process in DTI. Accordingly, this communication addresses this circumstance in a Spanish tourist destination, of dominant patrimonial, as is Avila.

Historic Cities and Tourism: Functional Dynamics and Urban Policy~!2009-04-07~!2009-05-15~!2010-03-02~!

Within the context of far-reaching functional and social changes in the urban environment, historic Spanish cities are consolidating their position as important tourist destinations. Old and new functions coexist in permanent tension, the tension of change, and urban and tourism planning faces problems in adapting older cities scapes to new needs. An interesting process of urban recovery is taking place, with different impacts on different types of city, while the number of visitors, mostly Spanish, is rising significantly. At the same time, the stock of hotels and restaurants has been modernised, hospitality services improved, city centres made more compatible, and the range of cultural events widened. The explosion of mass tourism offers a new opportunity to address the issue of the functionality of the historic city and to establish new uses for underemployed heritage and city centre features.