María García Hernández

Reflexiones sobre el turismo cultural. La aportación de la cultura en la conformación de flujos turísticos emisores en España y la Comunidad de Madrid

During the last years an increasing interest is stated by the “cultural tourism”, a tourist modality of difficult definition and delimiting. Depending on the approach adopted to delimit the concept of “culture”, it is possible to realize an approximation to the study of the cultural tourism from two complementary perspectives: in agreement with the motivations of trip or on the basis of the activities or tourist practices realized during the travel. The analysis of the tourist outbound flows (realized on a national scale and in relation to the Community of Madrid) allows to state that the displacements of cultural motivation represent a small part of the tourist market, though the number of tourists who carry out cultural activities turns out to be very high. “Culture” is present in trips of very different type, though the analysis of the realized practices allows to identify different forms of cultural consumption depending on the type of effected trip.

El perfil del smart tourist en Ávila

espanolEl presente trabajo pretende profundizar en el perfil del visitante actual en el contexto de los denominados Destinos Turisticos Inteligentes (DTI). Para ello, se realiza una reflexion inicial sobre la evolucion del concepto, desde el denominado Turista 1.0 o Consumer, hasta el nuevo Smart Traveller, entendido este como el Viajero/Turista 3.0 o Adprosumer. Los DTI han de conformarse atendiendo a criterios de sostenibilidad, accesibilidad, conocimiento e innovacion tecnologica. Sin embargo, su consideracion como smart, no ha de depender exclusivamente de su adecuacion tecnologica, sino que tienen que trabajar por el fomento de un desarrollo eficiente que abogue, en primer lugar, por mejorar e incrementar la calidad de vida de los residentes y, en segundo termino, por incorporar nuevas formulas de planificacion y unidades de gestion turistica, que contribuyan en la toma de decisiones y definicion de politicas acordes a las necesidades y singularidades del territorio, considerando en todo momento al visitante, como referente o punto de partida del proceso de conversion en DTI. En este sentido, esta comunicacion se aborda dichas circunstancias en un destino turistico espanol de dominante patrimonial, como es Avila. EnglishThis report intends to deepen the profile of the current visitor in the context of the so-called Intelligent Tourist Destinations (DTI). For this, an initial reflection is about the evolution of the concept tourist, from the so-called Tourist 1.0 or Consumer, to the new Smart Traveler, understood as the Traveler / Tourist 3.0 or Adprosumer. DTIs must comply with criteria of sustainability, accessibility, knowledge and technological innovation. However, destinations been considered as smart should not depend exclusively on their technological adequacy, but they must work for the promotion of efficient development that advocates. Firstly, to improve and increase the quality of life of residents, and secondly, to incorporate new planning recipes and tourism management units, which contribute to the decision making and definition of policies according to the needs and singularities of the territory, considering at all times the visitor, as a reference or starting point of the conversion process in DTI. Accordingly, this communication addresses this circumstance in a Spanish tourist destination, of dominant patrimonial, as is Avila.