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Featured researches published by Lisa Zaval.


Psychological Science | 2011

Local Warming Daily Temperature Change Influences Belief in Global Warming

Ye Li; Eric J. Johnson; Lisa Zaval

Although people are quite aware of global warming, their beliefs about it may be malleable; specifically, their beliefs may be constructed in response to questions about global warming. Beliefs may reflect irrelevant but salient information, such as the current day’s temperature. This replacement of a more complex, less easily accessed judgment with a simple, more accessible one is known as attribute substitution. In three studies, we asked residents of the United States and Australia to report their opinions about global warming and whether the temperature on the day of the study was warmer or cooler than usual. Respondents who thought that day was warmer than usual believed more in and had greater concern about global warming than did respondents who thought that day was colder than usual. They also donated more money to a global-warming charity if they thought that day seemed warmer than usual. We used instrumental variable regression to rule out some alternative explanations.


Psychological Science | 2015

How Will I Be Remembered? Conserving the Environment for the Sake of One’s Legacy:

Lisa Zaval; Ezra Markowitz; Elke U. Weber

Long time horizons and social distance are viewed as key psychological barriers to proenvironmental action, particularly regarding climate change. We suggest that these challenges can be turned into opportunities by making salient long-term goals and motives, thus shifting preferences between the present self and future others. We tested whether individuals’ motivation to leave a positive legacy can be leveraged to increase engagement with climate change and other environmental problems. In a pilot study, we found that individual differences in legacy motivation were positively associated with proenvironmental behaviors and intentions. In a subsequent experiment, we demonstrated that priming legacy motives increased donations to an environmental charity, proenvironmental intentions, and climate-change beliefs. Domain-general legacy motives represent a previously understudied and powerful mechanism for promoting proenvironmental behavior.


Climatic Change | 2014

Motivating mitigation: when health matters more than climate change

Nada Petrovic; Jaime Madrigano; Lisa Zaval

The US public consistently ranks climate change as a low national priority due, in part, to a lack of personal engagement and a sense of temporal and spatial distance from the environmental effects (Leiserowitz 2006). Yet, the chief method for climate changemitigation, the reduction of fossil fuel use, would also reduce particulate air pollution, which is implicated in over three million deaths worldwide each year (Lim et al. 2013). Indeed, in the US, improved public health ranks among the top perceived benefits of reducing fossil fuel use (Leiserowitz et al. 2013), and the scientific community has been promoting these benefits—such as reduction in hospitalizations and premature deaths —for over a decade (Cifuentes et al. 2001; West et al. 2013). Furthermore, the health behavior literature demonstrates that personal perception of risk, which is likely to be linked to health, is one of the strongest motivators of behavioral change (Few 2007; Maibach and Parrott 1995). Thus, one possible method for garnering support for carbon emissions reduction is to emphasize the added co-benefit of reducing present-day, health-related impacts. However, it remains to be understood whether public health messaging can lead to improved climate change mitigation efforts, or how specific segments of the US population will respond to this message. In particular, emphasizing health co-benefits may be a strong motivator of attitude change among individuals who are less concerned about environmental threats or who deny the existence of anthropogenic climate change. DOI 10.1007/s10584-014-1192-2


PLOS ONE | 2017

The influence of anticipated pride and guilt on pro-environmental decision making

Claudia Regina Schneider; Lisa Zaval; Elke U. Weber; Ezra Markowitz

The present research explores the relationship between anticipated emotions and pro-environmental decision making comparing two differently valenced emotions: anticipated pride and guilt. In an experimental design, we examined the causal effects of anticipated pride versus guilt on pro-environmental decision making and behavioral intentions by making anticipated emotions (i.e. pride and guilt) salient just prior to asking participants to make a series of environmental decisions. We find evidence that anticipating one’s positive future emotional state from green action just prior to making an environmental decision leads to higher pro-environmental behavioral intentions compared to anticipating one’s negative emotional state from inaction. This finding suggests a rethinking in the domain of environmental and climate change messaging, which has traditionally favored inducing negative emotions such as guilt to promote pro-environmental action. Furthermore, exploratory results comparing anticipated pride and guilt inductions to baseline behavior point toward a reactance eliciting effect of anticipated guilt.


Aging and Decision Making#R##N#Empirical and Applied Perspectives | 2015

Chapter 8 - Complementary Contributions of Fluid and Crystallized Intelligence to Decision Making Across the Life Span

Lisa Zaval; Ye Li; Eric J. Johnson; Elke U. Weber

This chapter explores the interplay between fluid intelligence declines and higher levels of crystallized intelligence of older adults as they affect everyday decision-making ability. Specifically, we explore the hypothesis that accumulated knowledge and expertise may help compensate for age-related declines in fluid cognitive function. The complementary capabilities framework suggests that although age-related declines are inevitable, these declines may be at least partially attenuated on tasks and in domains that are more familiar and practiced. Crystallized intelligence may thereby represent a kind of intellectual capital that circumvents reduced capabilities caused by diminished levels of fluid intelligence. We explore the role of domain-specific knowledge and expertise in context-specific tasks and everyday problem solving, and discuss the practical implications of this research for public policy and for the design of effective decision interventions that can aid decision making among older adults.


Nature Climate Change | 2014

How warm days increase belief in global warming

Lisa Zaval; Elizabeth A. Keenan; Eric J. Johnson; Elke U. Weber


Proceedings of the National Academy of Sciences of the United States of America | 2015

Sound credit scores and financial decisions despite cognitive aging

Ye Li; Jie Gao; A. Zeynep Enkavi; Lisa Zaval; Elke U. Weber; Eric J. Johnson


Nature Climate Change | 2016

Behavioural Science: Culture and climate action

Lisa Zaval


Archive | 2016

Cognitive Biases, Non-Rational Judgments, and Public Perceptions of Climate Change

Lisa Zaval; James F. M. Cornwell


Proceedings of the Annual Meeting of the Cognitive Science Society | 2010

The Impact of Perceptual Aliasing on Exploration and Learning in a Dynamic Decision Making Task

Lisa Zaval; Todd M. Gureckis

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Ye Li

University of California

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