Louise W. Smith

The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective.

Active and experiential learning theory have not dramatically changed collegiate classroom teaching methods, although they have long been included in the pedagogical literature. This article presents an evolved method, reality based learning, that aids professors in including active learning activities with feelings of clarity and confidence. The reality-based learning method subjects each learning activity to a 4-point framework that is used by the professor in all stages, planning, implementation, and review. Its solid rationale, rigorous standards, and logical applicability are intended to ease professors’ confusion and apprehension about active and experiential learning. Furthermore, professors will find that they can truly make a difference in their students’transferability of knowledge, skills, and attitudes from the confines of a classroom to their interactions in the broader world. Finally, its applications are demonstrated in an extended diagnostic approach to the selection of an activity for one specific content area.

The Impact of a Shift in Organizational Role on Ethical Perceptions" A Comparative Study

This study investigates ethical decision-making by considering the differences in ethical judgments between undergraduate business and MBA students on selected ethical issues facing employees and managers of todays businesses. The study further investigates differences in ethical judgments between undergraduates and MBAs in terms of a perceived position as an employee or as a manager. The findings indicate that undergraduate students tend to be more ethical than MBA students and that both groups tend to be more ethical when they perceive themselves as managers rather than employees. The authors discuss the implications for both business practitioners and educators.

Teaching Marketing Ethics: A Personal Approach

The authors suggest that marketing ethics are most usefully taught when students grapple with the ethics of plausible individual decisions they might realistically be required to make as they develop their careers. For greater impact, marketing ethics can be integretated with conceptual marketing content through the use of content-based ethics scenarios, rather than treated as a separate teaching unit.

An Empirical Comparison of Consumer Package Labels of Chinese and World Brand Products Sold in China

Abstract The giant Chinese marketplace is opening up to world brand products. Chinese marketers are offering products to compete with these world brands. This paper examines the packages of world brand products and Chinese competitive offerings to see if any substantial qualitative or quantitative difference in packaging can be found. A total of 168 packages were examined and measured. World brands such as Hersheys, M&Ms, Kodak, and similar products were purchased in China and in the United States. In addition, Chinese product offerings in competition with these world brand names were purchased. Statistical analysis is performed to show where differences and similarities exist. Accurate and meaningful translations of Chinese characters on the packages were also made.

Manufacturing companies try to become ″special″ by using speciality advertising

Defines the nature and use of specialty advertising. Looks at the perceived value of specialty advertising to industrial company marketers and shows the trends as determined by a nation‐wide (US) survey in actual use in specific categories of sales promotion media. Concludes that manufacturers should actively seek ′the right item′ for each of its target markets.

Predicting buying behaviour from buyer intent

Businesses attempt to predict the chances of success for products and services. How can that be done beforehand, when only the intent to buy can be measured? This study focused on how to understand consumer decision making, especially the link between buyer intention and purchase, through multiattribute and decision analysis models. Marketing strategists tend to use the Fishbein behavioural intention model in making their decisions. This research shows that decision analysis, particularly the analytic hierarchy process, should be utilized more by marketing strategists, especially when dealing with intent to purchase situations.