Lowell Gaertner

Pancultural self-enhancement.

The culture movement challenged the universality of the self-enhancement motive by proposing that the motive is pervasive in individualistic cultures (the West) but absent in collectivistic cultures (the East). The present research posited that Westerners and Easterners use different tactics to achieve the same goal: positive self-regard. Study 1 tested participants from differing cultural backgrounds (the United States vs. Japan), and Study 2 tested participants of differing self-construals (independent vs. interdependent). Americans and independents self-enhanced on individualistic attributes, whereas Japanese and interdependents self-enhanced on collectivistic attributes. Independents regarded individualistic attributes, whereas interdependents regarded collectivistic attributes, as personally important. Attribute importance mediated self-enhancement. Regardless of cultural background or self-construal, people self-enhance on personally important dimensions. Self-enhancement is a universal human motive.

The "I," the "we," and the "when": a meta-analysis of motivational primacy in self-definition.

What is the primary motivational basis of self-definition? The authors meta-analytically assessed 3 hypotheses: (a) The individual self is motivationally primary, (b) the collective self is motivationally primary, and (c) neither self is inherently primary; instead, motivational primacy depends on which self becomes accessible through contextual features. Results identified the individual self as the primary motivational basis of self-definition. People react more strongly to threat and enhancement of the individual than the collective self. Additionally, people more readily deny threatening information and more readily accept enhancing information when it pertains to the individual rather than the collective self, regardless of contextual influences. The individual self is the psychological home base, a stable system that can react flexibly to contextual influences.

Tactical self-enhancement in China: is modesty at the service of self-enhancement in East-Asian culture

Is self-enhancement culturally universal or relativistic? This article highlights a nuanced dynamic in East Asian culture. Modesty is a prevailing norm in China. The authors hypothesized that because of socialization practices and prohibitive cultural pressures, modesty would be associated with and lead to low explicit self-enhancement but high implicit self-enhancement, that Chinese participants would deemphasize explicitly the positivity of the self when high on modesty or situationally prompted to behave modestly but would capitalize on their modest disposition or situationally induced behavior to emphasize implicitly the positivity of the self. In support of the hypotheses, dispositionally or situationally modest Chinese participants manifested low explicit self-esteem while manifesting high implicit self-esteem. Modesty among American participants constrained explicit self-esteem but yielded no associations with implicit self-esteem. The results showcase the tactical nature of self-enhancement in Chinese culture and call for research on when and how self-enhancement is pursued tactically in different cultures.

Intragroup social influence and intergroup competition

Three experiments examined the role of intragroup social influence in intergroup competition. In the context of a mutual fate control situation, participants in Experiment 1 demonstrated more intergroup competition in the presence than in the absence of social support for shared self-interest. Experiment 2 revealed that, in the context of a Prisoners Dilemma Game, this social support effect was stronger when noncorrespondence of outcomes between the interacting groups was low than when it was high. Results from Experiment 3 were consistent with the possibility that the effect of social support is attenuated when noncorrespondence of outcomes is high because under these circumstances intergroup competition is prescribed by a norm of group interest. The implications of these findings for understanding the antecedents of interindividual-intergroup discontinuity are discussed.

On Pancultural Self-Enhancement Well-Adjusted Taiwanese Self-Enhance on Personally Valued Traits

Taiwanese participants made better-than-average judgments on collectivistic and individualistic traits, evaluated the personal importance of those traits, and completed measures of psychological adjustment (depression, perceived stress, subjective well-being, and satisfaction with life). Replicating findings from other East Asian samples, participants self-enhanced (i.e., regarded the self as superior to peers) more on collectivistic than individualistic attributes and assigned higher personal importance to the former than the latter. Moreover, better adjusted participants manifested a stronger tendency to self-enhance on personally important attributes. These data are consistent with the view that self-enhancement is a universal human motive that is expressed tactically and at odds with the assertion that self-enhancement is a uniquely Western phenomenon.

My head says yes but my heart says no: Cognitive and affective attraction as a function of similarity to the ideal self

The authors hypothesized that similarity to the ideal self (IS) simultaneously generates attraction and repulsion. Attraction research has suggested that a person likes individuals who are similar to his or her IS. Social comparison research has suggested that upward social comparison threatens self-evaluation. In Experiment 1, attraction to a partner increased and then decreased as the partner became more similar to and then surpassed the participants IS. In Experiment 2, the cognitive and affective components of attraction increased and decreased, respectively, as the partner approached and surpassed the participants IS to the extent that the dimension of comparison was meaningful and participants andicipated meeting their partner. Similarity to the IS generates opposing cognitive and affective reactions when the self-evaluative threat of upward comparison intensifies.

Us without them: evidence for an intragroup origin of positive in-group regard.

Four experiments examined whether group formation and positive in-group regard require interaggregate comparison as the in-group-requires-an-out-group assumption of the metacontrast principle implies. The authors fostered novel social aggregates with or without a contrasting aggregate with which members could compare and varied intra-aggregate factors (interaction or interdependence). Regardless of whether interaggregate comparison was feasible, the intra-aggregate factors increased the perceived entitativity of the aggregate and positive regard toward the aggregate (i.e., social attraction and cooperation among members). Mediation analyses were consistent with the possibility that the intra-aggregate factors promoted entitativity, which in turn promoted in-group regard. These data suggest that group formation and in-group regard have intragroup origins and do not require comparison with a contrasting social aggregate.

Measuring the Measures A Meta-Analytic Investigation of the Measures of Outgroup Homogeneity

We meta-analytically synthesized the intergroup variability literature (177 effect sizes, from 173 independent samples, and 12,078 participants) to test the potential moderating effect of 11 measures of perceived variability. Aggregating across the measures, we detected a small but reliable tendency to perceive more variability among ingroup than outgroup members and such outgroup homogeneity was stronger among non-minimal than minimal groups. Furthermore, analyses that distinguished among the 11 measures revealed systematic discrepancies among the patterns of perception detected by those measures. Those systematic discrepancies further varied across social contexts defined by relative group status, with some measures yielding ingroup homogeneity and others outgroup homogeneity. We discuss the possibility that the measures of variability require different mental activities that interact with contextually induced cognitive and motivational processes to yield disparate intergroup perceptions.

Mechanisms of moral disengagement and their differential use by right-wing authoritarianism and social dominance orientation in support of war.

Right-wing authoritarianism (RWA) and social dominance orientation (SDO) are associated with the approval of war as a political intervention [McFarland, 2005]. We examined whether the effects of RWA and SDO on war support are mediated by moral-disengagement mechanisms [i.e., responsibility reduction, moral justification, minimizing consequences, and dehumanizing-blaming victims; Bandura, 1999] and whether the ideologies use the mechanisms differently. Our data were consistent with the possibility that minimizing consequences (Study 1) and moral justification (Study 2) mediate the effects of RWA and SDO on approval of war. Both ideologies were positively associated with all moral-disengagement mechanism though more strongly so for RWA. Comparisons within ideologies suggest that RWA was most strongly associated with moral justification and SDO was most strongly associated with dehumanizing-blaming victims. We discuss implications and limitations.

Chapter Five - A Three-Tier Hierarchy of Self-Potency: Individual Self, Relational Self, Collective Self

Abstract The self-system consists of three fundamental components: the individual self, the relational self, and the collective self. All selves are important and meaningful and all are associated with psychological and physical health benefits. However, the selves are not equally important and meaningful. We propose a three-tier hierarchy of the motivational potency of the self-system, with the individual self on top, followed somewhat closely by the relational self, and followed distantly by the collective self. Engaging in competitive testing, we conducted a variety of experiments in which we implemented diverse methods for controlling the accessibility of the selves, introduced different forms of threat or enhancement, sampled several relational and collective selves, measured the independent reaction of each self, and assessed an array of responses to threat or enhancement (e.g., mood, anger, distancing, impact of feedback, derogation of feedback, impact on life, sentiments of “real you,” goals, monetary allocations). The findings were consistent with the three-tier hierarchy of motivational self-potency.