Michael A. Olson

Implicit Attitude Formation Through Classical Conditioning

We sought to demonstrate that attitudes can develop through implicit covariation detection in a new classical conditioning paradigm. In two experiments purportedly about surveillance and vigilance, participants viewed several hundred randomly presented words and images interspersed with critical pairings of valenced unconditioned stimuli (USs) with novel conditioned stimuli (CSs). Attitudes toward the novel objects were influenced by the paired USs: In a surprise evaluation task, the CS paired with positive items was evaluated more positively than the CS paired with negative items. This attitudinal conditioning effect was found using both an explicit measure (Experiments 1 and 2) and an implicit measure (Experiment 2). In a covariation estimation task involving the stimuli presented in the conditioning procedure, participants displayed no explicit memory for the pairings.

Reducing Automatically Activated Racial Prejudice Through Implicit Evaluative Conditioning

The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus–unconditioned stimulus (CS-US) pairings of Black-good and White-bad. In Experiment 2, the procedure was found to be effective in reducing prejudice as indicated by an evaluative priming measure of automatically activated racial attitudes. In Experiment 3, this reduction in prejudice was found to persist throughout a 2-day separation between the conditioning procedure and the administration of the dependent measure. The implications of the present findings for the persistence of automatically activated racial prejudice are discussed.

Relations Between Implicit Measures of Prejudice What Are We Measuring

Some recent findings suggest that different implicit measures of prejudice assess the same underlying construct, but other work suggests that they may not. In this experiment, White participants completed a version of a priming measure of racial attitudes that either encouraged categorization of the face primes in terms of race or did not encourage such categorization, and then completed the Implicit Association Test. Correspondence between the two measures was found only when categorization by race was required on the priming measure. Moreover, participants appeared more prejudiced when they were led to construe individuals in terms of race than when they were not so encouraged. The discussion focuses on the potential for dissociations between evaluations of a category and evaluations of members of the category.

Reporting Tendencies Underlie Discrepancies Between Implicit and Explicit Measures of Self-Esteem

The assumption that implicit measures assess associations that are not accessible to consciousness abounds in current social cognition research. In the present report, we question this assumption, focusing on the construct of implicit self-esteem as a case in point. Although researchers often argue that implicitly measured self-esteem is unconscious, we provide evidence that it is not, and that discrepancies between implicit and explicit measures of self-esteem are the result of reporting tendencies. Study 1 demonstrated that individuals for whom explicitly measured self-esteem is relatively high and implicitly measured self-esteem is relatively low admit to overpresenting themselves. In Study 2, implicit and explicit measures of self-esteem were related when subjects were urged to avoid over- or underpresenting themselves when responding to the explicit measures. We discuss the critical distinction between awareness of ones attitudes and awareness of their influence.

Though They May Be Unaware, Newlyweds Implicitly Know Whether Their Marriage Will Be Satisfying

Newlywed Game? The extent to which our “gut” feelings influence our social interactions has been a matter of debate. Social psychologists have sometimes been criticized for their reliance on short-term analyses of undergraduates as test subjects. McNulty et al. (p. 1119) measured explicit and implicit attitudes of newlywed couples toward one another twice a year for 4 years. Over time, the implicit or unaware evaluations of the relationship predicted changes of marital satisfaction, whereas the explicit or conscious evaluations did not. Relationship satisfaction is captured by implicit measures of spousal attitudes. For decades, social psychological theories have posited that the automatic processes captured by implicit measures have implications for social outcomes. Yet few studies have demonstrated any long-term implications of automatic processes, and some scholars have begun to question the relevance and even the validity of these theories. At baseline of our longitudinal study, 135 newlywed couples (270 individuals) completed an explicit measure of their conscious attitudes toward their relationship and an implicit measure of their automatic attitudes toward their partner. They then reported their marital satisfaction every 6 months for the next 4 years. We found no correlation between spouses’ automatic and conscious attitudes, which suggests that spouses were unaware of their automatic attitudes. Further, spouses’ automatic attitudes, not their conscious ones, predicted changes in their marital satisfaction, such that spouses with more positive automatic attitudes were less likely to experience declines in marital satisfaction over time.

Self-Reported Sexual Assault in Convicted Sex Offenders and Community Men

Although self-reported sexual assault perpetrated by men against women has been well documented among college men, less is known about self-reported perpetration among convicted sex offenders and community men. This study provides unique descriptive and comparative information on sexual assaults in these understudied populations. Participants were 40 convicted sex offenders and 49 demographically comparable community men who completed the Sexual Experiences Survey (SES; Abbey, Parkhill, & Koss, 2005; Koss, Gidycz, & Wisniewski, 1987) and other surveys to capture the promiscuous sex and hostile masculinity pathways posited by the confluence model (Malamuth, 2003). We found notably few differences between sex offenders and community men in the rate and severity of sexual assault perpetration and the tactics used to obtain unwanted sexual contact. Specifically, 68% of sex offenders and 59% of community men acknowledged they had perpetrated sexual assault. Both groups used guilt and anger as the most frequent tactics to obtain unwanted sexual activity from their female victims. Consistent with the confluence model, an impersonal orientation toward sexual relationships was associated with sexual assault for both sex offenders and community men. Future directions for research on sexual assault perpetration and violence prevention efforts are discussed in light of these findings.

Capturing the Interpersonal Implications of Evolved Preferences? Frequency of Sex Shapes Automatic, but Not Explicit, Partner Evaluations:

A strong predisposition to engage in sexual intercourse likely evolved in humans because sex is crucial to reproduction. Given that meeting interpersonal preferences tends to promote positive relationship evaluations, sex within a relationship should be positively associated with relationship satisfaction. Nevertheless, prior research has been inconclusive in demonstrating such a link, with longitudinal and experimental studies showing no association between sexual frequency and relationship satisfaction. Crucially, though, all prior research has utilized explicit reports of satisfaction, which reflect deliberative processes that may override the more automatic implications of phylogenetically older evolved preferences. Accordingly, capturing the implications of sexual frequency for relationship evaluations may require implicit measurements that bypass deliberative reasoning. Consistent with this idea, one cross-sectional and one 3-year study of newlywed couples revealed a positive association between sexual frequency and automatic partner evaluations but not explicit satisfaction. These findings highlight the importance of automatic measurements to understanding interpersonal relationships.

Implicit Self-Evaluations Predict Changes in Implicit Partner Evaluations

Do people who feel good about themselves have better relations with others? Although the notion that they do is central to both classic and modern theories, there is little strong evidence to support it. We argue that one reason for the lack of evidence is that prior research has relied exclusively on explicit measures of self- and relationship evaluation. The current longitudinal study of newlywed couples used implicit measures of self- and partner evaluation, as well as explicit measures of self-, relationship, and partner evaluation, to examine the link between self-evaluations and changes in relationship evaluations over the first 3 years of marriage. Whereas explicit self-evaluations were unrelated to changes in all interpersonal measures, implicit self-evaluations positively predicted changes in implicit partner evaluations. This finding adds to previous research by highlighting the importance of automatic processes and implicit measures in the study of close interpersonal relationships.

Discordant Evaluations of Blacks Affect Nonverbal Behavior

Previous research suggests that automatic prejudice directly manifests in nonverbal behavior. The authors offer a more complex picture of the relation between automatic processes and nonverbal behavior by suggesting that any discomfort that appears in nonverbal behavior stems not from negative attitudes per se but from discordance between automatically activated attitudes toward Blacks and the specific evaluations being expressed. White participants for whom estimates of automatic prejudice were available provided videotaped evaluations of several individuals, including two matched Black and White males. Discordance between general racial attitudes and evaluations of specific targets manifested in discomfort-related nonverbal behavior. Moreover, naïve Black judges, but not White judges, doubted the sincerity of individuals characterized by discordance. The nature of the nonverbal “leakage” that automatic prejudice produces is discussed.

Automatic Associations Between One’s Partner and One’s Affect as the Proximal Mechanism of Change in Relationship Satisfaction: Evidence From Evaluative Conditioning

The current study examined whether directly altering affective associations involving a relationship partner through evaluative conditioning can lead to changes in relationship satisfaction. Married couples (N = 144) were asked to view a brief stream of images once every 3 days for 6 weeks. Embedded in this stream were pictures of the partner, which, according to random assignment of couples to experimental group, were paired with either positive or neutral stimuli. Couples also completed measures of automatic partner attitudes and explicit marital satisfaction at baseline and once every 2 weeks for 8 weeks. Spouses who viewed their partners paired with positive stimuli demonstrated more-positive automatic partner attitudes than did control spouses, and these attitudes predicted increased self-reported marital satisfaction over time. These results provide novel evidence for a mechanism of change in relationship satisfaction, represent a step toward documenting how strong attitudes can evolve through passive exposure to information, and suggest novel avenues for relationship interventions.